Television is proven to be the most effective medium for changing public opinion over a relatively short period of time. By using the economies of scale available with a national campaign, the National Association of REALTORS® is getting the most value for the money. The campaign’s television buy includes network morning news, evening news and primetime, as well as targeted national cable placements.
Television is more expensive than radio, but creates impact more quickly. If you are considering a local or state television campaign, spot television purchased locally is a powerful extension of the national media plan. Television offers unique selling capabilities with its ability to elicit human emotions. Television is also an excellent way to build high, immediate reach of the target audience.
Preview Current Television Ads
Although only the Buyer Strength, Fence Sitters, Home with a View and Hispanic ads are running as part of the 2009 national media buy, all of the ads below are available for local and state associations to customize and use in their local markets.
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Television is proven to be the most effective medium for changing public opinion over a relatively short period of time. By using the economies of scale available with a national campaign, the National Association of REALTORS® is getting the most value for the money. The campaign’s television buy includes network morning news, evening news and primetime, as well as targeted national cable placements. 
