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Public Awareness Campaign: Television
Television New Ads Highlight Extended and Expanded Tax Credit
The Public Awareness Campaign's newest spot, More Attainable, joins the revised Housewarming spot to help spread the word about the extended and expanded home buyer tax credit. These TV ads began airing nationally in December 2009 as part of an expanded media buy that allows us to deliver messages to consumers year-round.

Go behind the scenes to see how the Housewarming spot was made.

Preview Current Television Ads
All of the ads below are available for local and state associations to customize and use in their local markets.The More Attainable and Housewarming ads focus specifically on the home buyer tax credit, Code of Ethics persuades consumers of the value that REALTORS® bring to the real estate transaction, and Commercial explains the benefits of working with a REALTOR® who specializes in commercial real estate.

If you are viewing a file, please wait up to 10 seconds after clicking "View" for the video to begin.
Title Cable/DSL T1
More AttainableViewDownload76 sec.37 sec.
HousewarmingViewDownload15 min.7 min.
Code of EthicsViewDownload16 min.8 min.
CommercialViewDownload16 min.8 min.

If you represent a state and local REALTOR® association and would like to customize these television ads, visit the ad generator.

If you would like to plan a local media outreach strategy using the television ads, visit the Local Campaign Planning section of this site.

As established by the
campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING.



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