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Public Awareness Campaign: Television
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 New Ads Highlight $8,000 Tax CreditThe newest campaign ad, Housewarming, enlists the help of "Uncle Sam" to reinforce messages about the temporary $8,000 tax credit for first-time home buyers and buyers who haven’t owned a home in the past three years, and urges them to contact a REALTOR® to help them realize their dreams of homeownership. Go behind the scenes to see how the new Housewarming spot was made. Preview Current Television Ads All of the ads below are available for local and state associations to customize and use in their local markets.The Housewarming and Buyer Strength 8000 ads focus specifically on the $8,000 tax credit, but all the ads aim to persuade consumers of the benefits of homeownership and the value that REALTORS® bring to the real estate transaction. If you are viewing a file, please wait up to 10 seconds after clicking "View" for the video to begin.
If you represent a state and local REALTOR® association and would like to customize these television ads, visit the ad generator. If you would like to plan a local media outreach strategy using the television ads, visit the Local Campaign Planning section of this site. As established by the campaign guidelines, INDIVIDUAL MEMBERS CANNOT CUSTOMIZE PUBLIC AWARENESS CAMPAIGN MATERIALS TO PLACE AS ADVERTISING. | | 
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