Real Estate Facts
Ready-made News Columns for Your Association
These Real Estate Facts articles are designed for use as consumer interest newspaper stories. By featuring your association spokesperson, the columns position your organization as a local authority on consumer real estate issues.
Below are timely stories for your use, as well as a link to evergreen columns that are appropriate at any time. Be sure to read the guidelines at the bottom of this page before using the columns. They they are intended for use by association executives and members, and are password protected.
For more information, contact Michelle Wardlaw at 202/383-1042.
2009
October: Taking the Long out of the Short Sale Process
September: Down to the Wire for the $8,000 Home Buyer Tax Credit
August: Appraising Appraisals
July: Green Home, Greener Wallet: Tax Incentives Abound for Energy-Efficient Homes
June: Today's Buyers Have 8,000 Reasons to Become Homeowners
Midyear Mtngs: Fill-in-the-blanks News Release (Word File: 30KB)
May: The Online Business of Being Social (Word File: 28KB)
April: Realtors® Celebrate Fair Housing Month (Word File: 28KB)
March: Realtors® Get Relief With the Right Tools Right Now (Word File: 28KB)
February: Don’t Touch That Dial! Realtors® Bring Real Estate to Radio (Word File: 32KB)
January: There's No Place Like Home (PDF: 72KB)
| 2008 | |
| December Annual Conference November October September August July June Midyear Mtgs May April February January |
Put Your Home's Best Face Forward Fill-in-the-Blanks News Release (33K Word File) Keep Stimulus Focused on Main Street, Not Wall Street Anatomy of a Recovery Distressed Sales Offer Opportunities for Buyers New Tax Credit Opens Doors to Homeownership Owning is Better Than Renting Homeownership in America Fill-in-the-blanks News Release (30K Word File) 100 Years of Bringing America Home Thinking About Buying a Vacation Home? A Housing Market to Embrace Avoid Foreclosure — Help is at Hand |
2007 |
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| December November October |
Buy to Own Keeping Your Pains and Gains Straight Real Estate is a Solid Long-term Investment |
View evergreen columns >
Guidelines For Use:
By featuring your association spokesperson, these columns help to position your organization as a local authority on consumer real estate issues.
These guidelines will assist those of you who are new to media relations, and serve as a refresher for everyone else.
- Read each column carefully. Rewrite as appropriate to add local flavor. Local information will make them more valuable in the eyes of your newspaper editor because they will be of greater interest to the paper's readers.
- Place your name and contact information at the top of the column (usually your phone number and e-mail address)
- Cut paragraphs as necessary, to comply with space restrictions in your local newspaper. Publications with smaller circulations or "weeklies" are more likely to print columns in full.
- Place the column on your letterhead or news release paper, filling in the blanks as necessary with your spokesperson's name and the name of your association. Double-space the copy and begin your second page with a repeat of the topic and the page number.
- Hand deliver, mail, fax or e-mail the article to the real estate, business, or city editor at each area paper. If you don't know the name of that individual, find out. Your material will have a better chance of being used if the proper editor receives it directly.
