Surround Sound Campaign

The NATIONAL ASSOCIATION OF REALTORS® Surround Sound Campaign works directly with state and local REALTOR® associations to get the word out to consumers about the opportunities for buyers in today’s housing markets.  The program helps REALTORS® share the real story about their markets and generate authentic optimism with consumers.

Surround Sound Strategy

Just like at the movies, the Surround Sound strategy is coming at consumers from all sides of the theater. By dovetailing with NAR's Public Awareness Campaign, the Surround Sound Initiative helps to surround consumers with messages about the opportunities currently available to them in today's housing markets. The messages are backed by statistics and solid logic to make a very plausible case for buying a home now.  

Surround Sound Toolkit

The campaign offers state and local associations an online toolkit to help get the show on the road. Feel free to download the PDF toolkit from this site Click the links below to download each section of the toolkit.  Be sure to check out the Messaging and Talking Points file, which incorporates the latest information on the tax credit, as well as the new NAR Message House.  You can also download the Message House separately at the bottom of this list.

• Cover and Contents (PDF: 3.67MB; updated 09/19/09)
• Introduction (PDF: 1.37MB; updated 05/14/09)
• Putting the Toolkit to Work (PDF: 1.6MB; updated 10/23/08)
• Messaging and Talking Points (PDF: 2.29 MB; updated 11/18/09)
• Additional Reference Material (PDF: 1.44 MB; updated 09/17/09)
• Training Reference Materials (PDF: 1.3MB; updated 09/17/09)
• NAR Message House (PDF: 430K; updated 11/12/09)

If you have difficulties with the download, or have questions, send an e-mail to Liz Giovaniello at lgiovaniello@realtors.org. Thank you.