Surround Sound at Work: REALTOR® Associations
Examples of "Buy-Now" Campaigns by REALTOR® Associations
Check out some of the latest campaigns designed to get home buyers off the fence and into the market. Send an e-mail to Liz Giovaniello to let us know about your campaign. We'd love to feature it here.
Bismarck-Mandan Board of REALTORS®
"Why Now is a Great Time to Buy a Home"
Check out this small Midwestern board's promotion of the $8,000 tax credit for first-time buyers. Practical information on the credit is available at this easy-to-navigate web page, plus you can view the TV ad they produced featuring their 2009 President Nancy Deichert. This spot runs regularly on their local TV stations (a benefit of living in a city with affordable advertising rates).
View now>
Northeast Florida Association of REALTORS®
"Put Your Money Where Your Life Is"
This advertising, media relations and consumer education campaign was launched early in 2008 to highlight the opportunities for buyers in Northeast Florida. It features separate tracks for consumers, the media and members. Access the consumer and media sections for all of the campaign elements – including articles placed in local newspapers -- from the web site. Be sure to check out the downloadable brochures and fact sheet.
Read more>
Columbus (Ohio) Board of REALTORS®
"The Grass is Greener Here"
An advertising, media relations and community outreach campaign to educate members and the public about why now is a great time to buy a home in Columbus. Program hinges on 12 REALTOR® ambassadors who each cover a certain portion of the metro area to promote the messages in speeches, media outreach and community networking.
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Illinois Association of REALTORS®
"Your Illinois Home"
This comprehensive Web site has information for anyone with any interest in the Illinois real estate market -- guidelines for buyers and sellers, financing options, foreclosure information, local market facts, tips for finding a REALTOR®, the latest on the new tax credit for first-time buyers, and more. Be sure to check out their "10 Facts You Should Know About Today's Illinois Real Estate Markets" brochure (602K PDF).
Read more.>
Memphis Area Association of REALTORS®
"Hop Off the Fence"
This campaign is designed to educate consumers, real estate brokers and agents and the news media about what’s happening in that local market. Through a clever web site and other publicity the association claims that "the grass is green on both sides...so jump off that fence and stand proudly next to one – the white picket variety seems to work well."
Read more.>
St. Charles (Missouri) Association of REALTORS®
"Making A Move: "2008, The Right Time for Real Estate."
An advertising, media relations and community outreach campaign to educate members and the public about why now is a great time to buy a home in St. Charles County.
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Washington State Association of REALTORS®
"Get the Facts Straight"
Campaign includes advertising and earned media designed to help consumers understand the realities of today's housing market and the opportunities available now.
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Oklahoma Association of REALTORS®
"Good Thing You're in Oklahoma"
Campaign includes advertising and earned media focusing on the benefits of Oklahoma's housing markets compared to other markets in the country.
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Utah Association of REALTORS®
"Base Your Home Buying Decision on Local Facts"
Campaign uses Public Awareness Campaign advertising — all mediums — customized with local inserts. Also features Utah Housing Market Facts site modeled after the national site.
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Pioneer Valley Association of REALTORS®
Springfield, Mass.
"Real Estate: A Great Way to Build Wealth"
Campaign includes a television ad that highlights the opportunities in the Springfield housing market right now.
View the ad>
