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Educational Tools & Publications
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Taking time to educate yourself on Sales and Marketing, Legal Issues, Mortgage issues and more can help you set yourself apart from the pack and can provide a considerable competitive advantage. We've drastically reduced the price of our products including our most popular items. We've also now made the majority of our NAR products eProducts that are now FREE to members to assure you have the information you need to succeed!

We will be adding new resources every month, check back often!
eProduct NAR Education Matrix - Download
UPDATED in 9/2009-A great tool for keeping members and educators informed on the official family of NAR designations and certifications!
MEMBER PRICE: $0
List Price: N/A
Product Image NAR Education Matrix
UPDATED in 9/2009-A great tool for keeping members and educators informed on the official family of NAR designations and certifications!
MEMBER PRICE: $15.75
List Price: $47.25
Product Image HEMP-The Highly Effective Marketing Plan
HEMP is a process that will dramatically improve your chances of profitably selling more of your products and services.
MEMBER PRICE: $14.99
List Price: $19.99
Product Image 123Sold! - Preparing Your Home for Sale DVD
You never get a second chance to make a first impression! Prepare a house for sale in three simple steps...
MEMBER PRICE: $8.96
List Price: $16.95
Product Image 3 Steps to Sold DVD
Stand out from the crowd and sell your listings faster and for more money...
MEMBER PRICE: $8.95
List Price: $34.95
Product Image The NAR Guide to Home Selling
Outlines the process of selling a home and presents a variety of issues for home owners to consider when deciding to sell their home.
MEMBER PRICE: $14.95
List Price: $19.95
Product Image Success As a Real Estate Agent for Dummies
Features proven, effective strategies for better prospecting and lead generation
MEMBER PRICE: $16.50
List Price: $21.99
Product Image Your First Year in Real Estate
Classic Insight into Building a Fabulous Career in Real Estate
MEMBER PRICE: $14.95
List Price: $19.95
Product Image Put Your Business Online
A complete step-by-step guide for real estate professionals to create and promote a successful, low cost Website...
MEMBER PRICE: $14.95
List Price: $24.95
Product Image The Fundamentals of Listing and Selling Commercial Real Estate
The Fundamentals of Listing and Selling Commercial Real Estate provides a complete foundation for a career in Commercial Real Estate Industry. Th...
MEMBER PRICE: $17.25
List Price: $22.95
Product Image The NAR Guide to Home Buying
The first official guide from NAR to guide consumers through the home buying process!
MEMBER PRICE: $15.75
List Price: $19.95
Resource image Foreclosure & Short Sale Certification Program
Earn the brand-new Short Sale and Foreclosure Resource certification before December 31, 2009, and the $175 application fee will be waived.

eProduct It Pays to Work with a REALTOR® - English Version Download
Designed as a presentation piece for consumers, it outlines the essentials of why it's important to work with a REALTOR®.
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Product Image It Pays to Work with a REALTOR® - English Version
Designed as a presentation piece for consumers, it outlines the essentials of why it's important to work with a REALTOR®.
MEMBER PRICE: $13.75
List Price: $47.25
eProduct It Pays to Work with a REALTOR® - Spanish Version Download
Designed as a presentation piece for consumers it outlines the essentials of why it's important to work with a REALTOR®.
MEMBER PRICE: $0
List Price: N/A
eProduct H1N1 Flu and You -What You Need To Know Now - Download
The National Association of REALTORS® has put together an eProduct for our members with information from the CDC
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eProduct Learn How to Avoid Foreclosure and Keep Your Home - English Version Download
This brochure by NAR, the Center for Responsible Lending and NeighborWorks®, explains the types of subprime mortgages and ways to avoid foreclosure.
MEMBER PRICE: $0
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Product Image Learn How to Avoid Foreclosure and Keep Your Home - English Version
This brochure by NAR, the Center for Responsible Lending and NeighborWorks®, explains the types of subprime mortgages and ways to avoid foreclosure.
MEMBER PRICE: $15
List Price: $30
Resource image 2009 Reduced CIPS Dues and Designation Application Fee
Do you plan to earn the CIPS Network or earn your CIPS Designation in 2009? CIPS designation applications received by the end of the year will receive 50% off the normal dues rate and pay $110 for the application fee (normally $225).

eProduct Why Rent When You Can Buy - English Version Download
Great for first time buyers, this pieces outlines the financial benefits of owning a home versus renting.
MEMBER PRICE: $0
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eProduct Why Rent When You Can Buy - Spanish Version Download
Great for first time buyers, this pieces outlines the financial benefits of owning a home versus renting.
MEMBER PRICE: $0
List Price: N/A
Product Image THE SHIFT, How Top Real Estate Agents Tackle Tough Times
Must-have success strategies in a buyer’s market for todays real estate agents.
MEMBER PRICE: $16.50
List Price: $21.95
Product Image Prospering in a Changing Market - DVD (by David Knox)
Learn how to separate the motivated sellers from the rest then secure price reductions. Target motivated buyers, then prepare to buy.
MEMBER PRICE: $36.75
List Price: $49
Product Image Power Real Estate Letters
This book provides you with letters, e-mails, and more to meet all your business needs.
MEMBER PRICE: $22.50
List Price: $29.95
eProduct How to Avoid Predatory Lending - Download
This brochure, produced jointly by NAR and the Center for Responsible Lending, identifies warning signs of predatory loans.
MEMBER PRICE: $0
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Product Image How to Avoid Predatory Lending
This brochure, produced jointly by NAR and the Center for Responsible Lending, identifies warning signs of predatory loans.
MEMBER PRICE: $15
List Price: $30
eProduct It's a Great Time to Buy! - Download
Help buyers overcome objections to the changing market with this informative resource...
MEMBER PRICE: $0
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Product Image It's a Great Time to Buy!
Help buyers overcome objections to the changing market with this informative resource...
MEMBER PRICE: $10.50
List Price: $39.95
eProduct Getting It Sold - Download
NEW! As the saying goes, you never get a second chance to make a first impression and the same holds true for selling a home.
MEMBER PRICE: $0
List Price: N/A
Product Image Getting It Sold
NEW! As the saying goes, you never get a second chance to make a first impression and the same holds true for selling a home.
MEMBER PRICE: $10.50
List Price: $39.99
Product Image Preparing Your Home to Sell DVD (by David Knox)
Gain the reputation for having quality listings that sell faster...
MEMBER PRICE: $29.25
List Price: $44
Product Image Pricing Your Home to Sell DVD (by David Knox)
In just 19 minutes, your sellers will be convinced to list with you--at the right price...
MEMBER PRICE: $29.25
List Price: $44
Product Image Stage Your Home for Profit (Book and DVD)
Sell you home faster and increase the value of your home through staging...
MEMBER PRICE: $22.50
List Price: $39.95
Product Image Staging to Sell: The Secret to Selling Homes in a Down Market
In order to sell homes at top dollar, houses must be "prepared for sales" - that's where Staging comes in.
MEMBER PRICE: $14.95
List Price: $19.95
eProduct On Your Mark - A Trademark Pocket Reference for REALTORS® - Download
This glossy pocket guide covers the rules for use of the REALTOR® marks and name. Purchase in packages of 100.
MEMBER PRICE: $0
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Product Image On Your Mark - A Trademark Pocket Reference for REALTORS®
This glossy pocket guide covers the rules for use of the REALTOR® marks and name. Purchase in packages of 100.
MEMBER PRICE: $12
List Price: $47.50
Product Image Liability Pocket Guide Trio
Reference guides outlining important liability issues including sexual harassment, property disclosure and fair housing.
MEMBER PRICE: $8.85
List Price: $18.95
Product Image What Everyone Should Know About Equal Opportunity in Housing Brochure - English Version
Inform your associates, and your clients and customers about the value and requirements of fair housing regulation.
MEMBER PRICE: $10.50
List Price: $31.45
eProduct What Everyone Should Know About Equal Opportunity in Housing Brochure - Spanish Version Download
Inform your associates, and your clients and customers about the value and requirements of fair housing regulation.
MEMBER PRICE: $0
List Price: N/A
Product Image What Everyone Should Know About Equal Opportunity in Housing Brochure - Spanish Version
Inform your associates, and your clients and customers about the value and requirements of fair housing regulation.
MEMBER PRICE: $10.50
List Price: $31.45
Product Image The National Association of REALTORS® 100 Years In Celebration of the American Dream
FREE TO NAR MEMBERS ONLY - USE DISCOUNT CODE CENTF. This commemorative books brings to light 100 years of real estate and NAR history.
MEMBER PRICE: $49.95
List Price: $69.95
eProduct Selling Green Pocket Card - Download
This pocket card by NAR Research explores consumers’ preferences for energy efficient products and services.
MEMBER PRICE: $0
List Price: N/A
eProduct NAR’s Green REsource Council "Eco Family Guide" - Download
The first official guide from the Green REsource Council to assist consumers with the most cost-effective ways to save money
MEMBER PRICE: $0
List Price: $19.99
eProduct NAR’s Green REsource Council "Green Office Guide" - Download
Official Green REsource Council guide to assist consumers with the most cost-effective ways to save money.
MEMBER PRICE: $0
List Price: $19.99
eProduct Energy Savers: Tips on Saving Energy & Money at Home - Download
Energy Savers provides homeowners with tips for saving energy and money at home and on the road. By following just a few of the simple tips found ...
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Product Image Energy Savers: Tips on Saving Energy & Money at Home
Energy Savers provides homeowners with tips for saving energy and money at home and on the road. By following just a few of the simple tips found ...
MEMBER PRICE: $8.75
List Price: $27.95
Product Image The Big Book Of Real Estate Ads, 3rd Edition
The Big Book of Real Estate Ads takes the agony out of preparing classified ads and helps professionals maximize the power of their marketing dollars.
MEMBER PRICE: $32.25
List Price: $42.95
Product Image Real Estate Advertising Made Easy, 7th Edition
The original "mix and match" real estate ad writer is the only marketing tool you'll ever need...
MEMBER PRICE: $22.50
List Price: $34.95
eProduct AfBA Do's and Don'ts Pocket Card - Download
This great quick reference tool provides an overview of what RESPA allows and prohibits when it comes to settlement business relationships.
MEMBER PRICE: $0
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Product Image AfBA Do's and Don'ts Pocket Card
This great quick reference tool provides an overview of what RESPA allows and prohibits when it comes to settlement business relationships.
MEMBER PRICE: $7.50
List Price: $35