Insights: Focusing on the Hispanic/Latino Buyer is an educational CD-ROM offering insight and knowledge on the growing multicultural real estate market. The information on this CD will help you increase home sales to Hispanic/Latino home buyers through targeted marketing and improved customer satisfaction.
This interactive CD-ROM program provides you with multicultural sensitivity and the interface skills to help:
• Learn about the Hispanic/Latino culture
• Identify effective methods of communications
• Build a marketing plan to reach the Hispanic/Latino market
• Build an action plan
• Create a toolkit customized for your Hispanic/Latino buyers and sellers
• Use great risk management forms which have been created in both English and Spanish
• Compile a vast resource guide
The CD contains five comprehensive sections covering:
1. Values and Cultures
2. Communication
3. Marketing
4. Presentation
5. Resources
For an online product demonstration, click the link below:
Insights: Focusing on the Hispanic/Latino Buyer Product Demo
About the Authors:
Marcie Roggow, ABR/M, CCIM, CRB, CRS, GRI, has worked in all facets of the real estate profession: broker-owner, developer, and educator. An active member of the REALTOR® family, Marcie believes in giving back to the industry that gave her so much. Her concentration has been in the political affairs, license law, and risk management committees. Today her training efforts concentrate on the same topics. Her ability to understand and articulate agency and license laws is an asset to her audiences. Marcie has worked closely with REALTOR® organizations and Real Estate Commissions alike to draft legislation that can be understood not only by the consumer, but also by the licensee. Marcie's commitment to real estate education is evidenced by her own designations.
Amy S. Tolbert, Ph.D., CSP, develops multicultural organizations and individuals by bringing you cutting-edge topics, such as multicultural and diversity initiatives, leadership competency development, managing to style, and creating breakthrough teams. She is principal of ECCO International, specializing in increasing individuals productivity and organizations profitability through e-learning, technology and facilitated learning.
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