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Product Description

Successful real estate professionals know that when it comes to sales and marketing, you need a plan. Sales and Marketing 101 for Real Estate Professionals will improve your sales results by teaching you how to employ a complete, professional marketing strategy. Using real-life examples and a friendly, easy-to-follow tone, this book gives you the tools you need to list the right properties at the right price, and attract prospects that are ready, willing and able to buy.

This book includes:
Comprehensive coverage of marketing strategies that draw the right clients to you, from the theories of product, promotion, price and place to practical advice on how to segment a market and implement a marketing plan
Complete coverage of the selling skills you need to close the sale, including time management, ethics, professionalism and closing techniques
Multiple choice questions in every chapter test your knowledge, and answers and rationals are provided so you can check your work
Open-ended research questions and exercises allow you to apply what you've learned to -real-world scenarios
Key terms in each chapter and a complete glossary help you understand the most important terms

About the Author:
Chris Grover has a diverse background in real estate sales and marketing, which spans more than 30 years. Just after earning his real estate brokers license in 1976, he opened a brokerage firm that eventually employed over 30 licensees. He has been a faculty member at Victor Valley College for over 30 years and is now the college's Department Chair for Business-Real Estate.

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