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Product Description

Why use antiquated marketing techniques in today’s marketplace? Revolutionize your marketing strategy and increase your property’s bottom line. Marketing Residential Properties: The Science and The Magic brings an innovative and fresh approach to your residential marketing program. Renting or selling residential properties? This book is a practical and relevant “how-to” guide—the first of its kind—to cover both realms of residential marketing. Ideal for the residential real estate novice or veteran, for leasing agents and sales agents, supervisors and sales trainers—Marketing Residential Properties: The Science and The Magic provides useful and easy-to-follow steps to bolster your marketing practices.

Learn to better understand the market and how to use advertising strategies in order to create your marketing master-plan. Get current on administrative issues like fair housing, staffing, training, as well as your record keeping and paperwork management. Stop focusing on old methods of “showing” and get inside buyers’ heads to discover how to become a consultative leasing or selling agent.

These techniques, written by the pioneers and practitioners of residential marketing, have proven to be successful in dramatically increasing the number of units leased and sold. Don’t fall behind the times or behind your competition— with a little science and a little magic, you can transform your residential marketing strategy and your staff into a dream team of success!


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