Whether you're buyer or seller or a real estate agent, the home selling and purchasing process is fraught with potholes and in this weakened housing market, everyone involved in the selling process must be better prepared. In order to sell homes at top dollar, houses must be "prepared for sales" - that's where Staging comes in.
In Staging to Sell: The Secret to Selling Homes in a Down Market
author Barb Schwarz, The Creator of Home Staging®, shows the statistics that even in today's slower housing market, 95% of Staged homes sell (on average) in 35 days or less. On the other hand, homes that are not Staged take 172 days or more to sell, if they sell at all. Ms. Schwarz teaches readers how to Stage® their homes for a successful sale in today's down market.
In addition to offering specific tips on how to Stage a home, Schwarz, is the sought-after speaker, and trainer, who invented Home Staging. She is also a Real Estate broker who has Staged and sold over 5,000 homes so she provides readers, sellers, Realtors® and Stagers, with useful advice on correctly pricing properties, marketing properties so that they sell, addressing objections early on, having the seller handle the Staging before the house is viewed, and much more. Written with today’s turbulent real estate market in mind, Staging to Sell contains the information readers need to get their homes sold quickly in today’s market for top dollar.
That widely quoted real estate mantra is no longer: “location, location, location.” In these times it’s now: “Staging, Staging, Staging!”
About the Author:
Barb Schwarz (Seattle, WA) is known as The Creator of Home Staging®, which has become increasingly important as the housing market has suffered declines over the past few years. Schwarz is also the Creator of the ‘Accredited Staging Professional Course® and ASP® Designation that is the industry designation in the Home Staging Industry. Schwarz writes on real estate and Staging and contributes articles to a variety of publications on real estate topics. She has appeared on numerous national programs including The Today Show of NBC, ABC’s 20/20, PBS, FOX News, etc. She is regularly a keynote speaker at the National Association of Realtors'® National Conference. Her other Home Staging books are ‘Home Staging, The Winning Way to Sell Your Home for More Money” and “Building Back to Top