Welcome to the world of Socialnomics—where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.
Product Chapters include:
Word of Mouth Goes World of Mouth
Social Media=Preventative Behavior
Social Media-Braggadian Behavior
Obama's Success Driven by Social Media
Death of Social Schizophrenia
Winners and Losers in a 140-Character World
Next Step for Companies and the " Glass House Generation"
Social Media Rolodex and Resources
Other Insights and FAQs
Join Erik Qualman in Socialnomics for a fascinating look at the business implications of social media, and tap its considerable power to increase sales, cut marketing costs, and communicate directly with consumers. Back to Top