New iPad Real Estate App and Improved iPhone Real Estate App From REALTOR.com®

WHAT: REALTOR.com® Real Estate Search Application for the iPad and iPhone V. 2.0

REALTOR.com® is excited to announce the launch and availability of the REALTOR.com® iPad application in the Apple iTunes App Store. When connected, iTunes automatically recognizes the device and offers the appropriate version of the app.

For REALTORS®
Learn more and download the REALTOR.com® iPad and iPhone apps.
http://marketing.realtor.com/tablet
http://marketing.realtor.com/iphone/NAR

For Consumers
Learn more about all REALTOR.com® mobile apps.
http://www.realtor.com/mobile

This application makes it easy and fun to access REALTOR.com® from anywhere with your Apple iPad, iPhone, or iPod Touch—giving you mobile access to the Internet's best resource for homes-for-sale listings. The REALTOR.com® iPad/ iPhone app is free and fully functional—this is not a “lite” version that requires an upgrade.

KEY FEATURES OF THE REALTOR.com® iPad/ iPhone Apps:

• Instant access to the most accurate, comprehensive, and up-to-date real estate listings
• Find homes for sale in any city or in your current location on a map instantly
• Multiple photos, property details, open house information, and pricing on homes for sale
• Saved searches and listings sync on your mobile device and REALTOR.com® account
• Multiple ways to interact with REALTORS® (the listing agent or your buyer's agent)
• Create and save private notes and ratings for promising listings
• Share your favorite listings with friends and family via Facebook and Twitter
• Area Highlighter allows you to draw a free-formed search area on map
• Area Scout updates search results as you move around the map

Now available for the iPad:
• View search results on a full-screen map with collapsible list view
• Large gallery view for browsing listings
• Immediately access next and previous listings without returning to search results screen

What's New in iPhone App Version 2.0:
• New home screen with grouped feature options, including easy access to recent searches
• "My Real Estate" feature gives you access to your Saved Listings, Saved Searches, Recently Viewed Listings, and Recent Searches at any time
• Simplified location selection in Search
• More prominent Search button on search screen
• Unique "Viewed" indicator allows easy bypass of homes already viewed

Benefits for REALTORS®:
• Agents may assist clients in setting up the "Send-to-Agent" feature to make it easy for them to send listings and comments directly to their agent with one tap within the app.
• iPad app makes it easy to browse, show, and save listings with clients. All enhancements displayed on REALTOR.com® are also displayed on the app.
• Showcase Listings include interactive contact information for users to contact agents and brokers with questions.

Additional Resources (for agents/brokers) from REALTOR.com®:
Available for download on the REALTOR.com® iPad and iPhone info pages, or from a REALTOR.com® Account Executive.

• Guide to the "10 Must-Have Apps for your Real Estate Business"
• 10 Point Guide: Engaging the Modern Mobile Consumer
• "Send-to-Agent" Setup Guide for Consumers
• Tips on using the iPad at an Open House
Free Customizable Listing Presentation for iPad

Frequently Asked Questions About the New REALTOR.com® iPad and Improved iPhone Apps (PDF: 184KB)