NEW! Listing Flags
REALTOR.com® will notate when a property ad is shown for the first time on the site with "New!" and "New this week!" added to the Search Results page and Listing Detail page property description. The "New!" indicator will display when a property ad is shown on REALTOR.com® for the first time. After the first day, this notation will change to "New this week!" and will remain on the property ad from the second through the sixth day from the time the listing ad first appeared on the site. The notation will be removed on the seventh day. This feature was launched on June 5, 2007.
Additional Details and New Features
- All new listings (defined as a listing from a given DCP with a unique MLS Listing number) are assigned an internal "create date" by the REALTOR.com® aggregation system. This "date" is the data field that is used to determine when the "New!" and "New this week!" indicators are activated on the Search Results page and the Listing Detail pages. These indicators are automated; no customer or MLS action is needed to manage these indicators.
- This new display indication will be included on all listings (both basic and showcase) at no charge.
Benefits
Consumers are interested in seeing what listings are new to REALTOR.com®. This solution will provide an indication of the first day the listing ad appears as well as identifying listings that have been added within the last week (seven-day period).
Frequently Asked Questions about New Listing Flags (PDF: 971KB)

