August 20, 2008

Public Relations Essentials for REALTOR® Associations

"For the Record" Talking Points
These snapshots of NAR's top issues will be updated as needed throughout the year. Research reports and activities were prepared for use by association spokespersons as talking points for media interviews.


NAR Public Awareness Campaign
NAR's 2006 Public Awareness Campaign includes print advertisements that state and local REALTOR® associations can customize and use in their markets. The campaign promotes the REALTOR® brand in real estate via network radio and television spots.

Speeches and Presentations You Can Use
Expertly written official NAR officer stump speeches offer up-to-date, timely presentations for your next speaking engagement. A wide variety of topics to help association presidents inform members, media, and consumers.

NAR News Releases
Get the most recent NAR news releases on industry trends, legislative and community involvement issues. Send these to your local media representatives.

Real Estate Facts Columns
Associations are invited to reprint these monthly columns in their association publications, post online, or submit them to their local news papers. They are not intended as news releases, but rather as special columns for very limited distribution in your city or town.


Fill-in-the-Blank News Releases
Associations can customize these timely releases with your executive or president's name and your town, then release them to your local media.


Existing Home Sales Data
This page in our research collection features the latest monthly numbers for existing home sales for the national and by region.


Legislative/Regulatory Weekly Reports
This weekly update of Hill happenings and active legislation is posted every Monday by NAR's Government Affairs department.

NAR REALTOR® Pride Campaign
The REALTOR® Pride campaign offers a full range of communication and marketing materials to help members "show their REALTOR Pride."

Have public affairs questions? Contact NAR's Public Affairs Dept.

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