Information for AEs on 2011 Education & Resources

Resources and programs to help you expand your services and expertise and help you and your members work more effectively.

Appraisal

Broker Price Opinion Resource (BPOR) Certification
The real estate landscape is changing. BPOs (Broker Price Opinions) are in high demand, and this brings a whole new revenue opportunity and way to stand out in the market. Take advantage of this growing trend, and provide professional and accurate BPOs with the BPO Resource (BPOR) Certification.

Members who earn the BPOR Certification will be eligible to receive BPO orders through a partnership with Realtors Property Resource™ (RPR™).
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GAA, General Accredited Appraiser
Certified general appraisers wishing to increase their visibility should consider pursuing the GAA designation. The GAA designation is awarded to appraisers whose education and experience exceed state appraisal certification requirements and is supported by the NATIONAL ASSOCIATION OF REALTORS®.
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RAA, Residential Accredited Appraiser
Certified residential appraisers wishing to increase their visibility should consider pursuing the RAA designation. The RAA designation is awarded to appraisers whose education and experience exceed state appraisal certification requirements and is supported by the NATIONAL ASSOCIATION OF REALTORS®.
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Commercial

Commercial Educational Webinars
These free pre-recorded webinars from expert speakers are available for download anytime.
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Discovering Commercial Real Estate Course
Realtor® University offers great course for those who are new to commercial real estate, or who are considering it as a career.
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Education Tools

REALTOR® University – Master’s Degree Program
At REALTOR® University, we provide the highest quality of education available to real estate professionals. Taught by highly qualified faculty supported by an extensive resource library and network of associates, a REALTOR® University education equips you with leading-edge knowledge of real estate, and the skills you’ll need to apply it.
Our school of professional development and continuing education’s global campus remains the leading provider of professional certifications and designations for real estate specialists. In order to meet the needs of an increasingly sophisticated practitioner environment, our Master’s degree program provides complex insight into the constantly evolving real estate marketplace, blending theory with practice, to produce the next generation of industry leaders. Graduates of this degree possess comprehensive knowledge of today’s real estate business and understand where it's headed.
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REALTOR® University – School of Professional Development and Continuing Education
Real estate success is just a click away, 24/7. REALTOR® University’s School of Professional Development and Continuing Education is the exclusive provider of online courses leading to official NAR designations and certifications and the online education destination for the NATIONAL ASSOCIATION OF REALTORS®. The school offers over 400 hours of real estate and professional continuing education to help you build skills and set yourself apart from the competition. With REALTOR® UNIVERSITY’s School of Professional Development and Continuing, you can learn any time, any place. With features that include Webinar, Video, and Coaching Centers your educational opportunities are unlimited. At REALTOR® University, success is always in session
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Training4RE.com
Education pays. According to data from the 2010 NAR Member Profile, the median income of REALTORS® with at least one designation was nearly $22,000 more than the income of those with no designation. At training4RE.com you will find courses, certifications and designations designed to help you advance your career in real estate. And with courses offered both in the classroom and online through REALTOR® University, gaining valuable training and education has never been easier.
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Global Business & Alliances

At Home with Diversity
NAR’s At Home with Diversity program provides information and tools to help REALTORS® connect with diverse groups and create business opportunities in today’s multicultural real estate market.
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Certified International Property Specialist (CIPS) Designation
The Certified International Property Specialist (CIPS) Designation will provide you with the knowledge, research, network and tools to globalize your business.

Click here for a general brochure. (PDF: 3.33KB)
Click here for global real estate best practices and case studies. (PDF: 976KB)
Click here for a 75+ resources and services for the international real estate professional Business Guide. (PDF: 3.94MB)

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Global Business & Alliances: Understanding Opportunities

Sometimes global opportunity lies where people least expect - not only in large, urban markets but also in small metro and rural regions. Read case studies > (PDF: 2.13KB)
Global Perspectives in Real Estate is a resource for global professionals that outlines how members can globalize their local market. Produced bi-monthly, this newsletter serves as a how-to guide and is full of useful and actionable tips.
International buyers purchased $66 billion in U.S. residential real estate last year. Help your members capitalize on global business opportunities in your market. Download > (PDF: 1.41MB)

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NAR’s e-PRO® Certification

Earn NAR’s e-PRO® Certification
The keystroke may have replaced the handshake. But building relationships is still the key to success. Enroll today at ePRONAR.com. Connecting with your market is still vital—only the strategies have evolved. NAR’s e-PRO® Certification Program teaches you to use cutting-edge technologies and digital initiatives to link up with today’s savvy real estate consumer.

Developed through a partnership of The National Association of REALTORS® and the Social Media Marketing Institute (SMMI), NAR’s e-PRO® Certification Program gives agents a roadmap to build their business and serve the hyper-connected consumers of today and tomorrow. e-PRO® is now available in two parts (Day 1 and Day 2). Day 1 is offered in a live classroom setting, while Day 2 is available exclusively online.
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Download > (PDF: 456KB)

NAR’s Green Designation

Green Designation: It’s not just a way to live. It’s a way to thrive.
Expand your business with the newly revised NAR Green Designation. We’re excited to launch the new, completely residential-focused NAR Green Designation. The innovative program will get you up to speed on the latest advancements in the green industry and homes with green features, showing you how to leverage sustainable practices for your clients and your business. Green your practice, and your bottom line.

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Publications and Products

Association Revenue Track (ART) Program
Earn 10-14% revenue each time one of your members purchases an NAR product or publication as a result of your efforts. You'll be provided with a custom Promotional Code. Each time one of your members makes an NAR product or publication purchase and uses your Promotional Code, they receive a 10% order discount and YOU receive credit for that sale. It’s a great way to provide an additional member benefit while earning extra income! You can also receive special discounts when you purchase products and publications in bulk direct from NAR. Stock up your store and resell or buy multiple copies for meetings, courses or other events.
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Social Media for REALTORS®
NAR is here to help get you on the road to social media success with the Social Media for REALTORS®, featuring: 101 Do’s and Don’ts, Blogging, eMarketing, and Facebook. These step by step guides unravel the social media maze and put you on the path to success utilizing the latest tools and REALTOR® specific resources.
Learn more about social media at NAR >
See products >
Download > (PDF: 1.06 MB)

Print On Demand: Get a Competitive Edge
Check out the new Print On Demand service through the REALTOR.org Store and see how easily you can customize and print NAR’s most popular brochures. Provide clients with a high quality professionally printed version of brochures such as: Getting It Sold, It Pays to Work With a REALTOR®, and Why Rent When You Can Buy, and many more! Review the program flyer to find out how you can receive 10% off your first order.
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Download > (PDF: 698 KB)

REALTOR.org Store The Products You Need To Succeed
Visit NAR’s online store to purchase must-have publications and products to stay on top of the real estate game. We're constantly adding new products so check back with us often for the tools you need now! We have industry hot topics, social media, staging, research and a new program that allows you to customize our top-selling brochures, like It Pays to Work with a REALTOR®. Check out the store and the constantly changing inventory of products you need to succeed.
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Industry Hot Topics Flyer
Find information on industry hot topics, including advertising yourself and your business, managing your business efficiently, and selling in a changing market. Plus, don't miss this special offer to receive FREE shipping on orders of $30.00 or more (excluding tax) on products from the Realtor® store.
Download > (PDF: 1.11MB)

Real Estate Buyer’s Agent Council (REBAC)

ABR® Career Path
This is a graphic representation of the education path a student takes to earn the ABR® designation.
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ABR® Course Catalog
REBAC education provides you with the buyer representation expertise REALTORS® need for an edge in today's competitive market.
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Today’s Buyer’s Rep
REBAC's award-winning, monthly newsletter keeps members informed about events, legislation, and education important to buyer's representatives.
Download > (PDF: 1.25 MB)

Why Earn the Accredited Buyer’s Representative (ABR®) Designation?
The Accredited Buyer's Representative (ABR®) designation is the benchmark of excellence in buyer representation.
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Download > (PDF: 1.46 MB)

Resort Area & Second Home

Resort and Second-Home Property Specialist (RSPS) Certification
Resort and Second-Home Property Specialist (RSPS) Certification is a nationally recognized certification awarded by THE NATIONAL ASSOCIATION OF REALTORS® to real estate professionals who demonstrate and wish to promote—to consumers and their peers alike—their expertise in this specialty.
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Seniors Real Estate Specialist (SRES®)

Earn the SRES® Designation Promotional Ad
Understand what motivates the growing 50+ market and how to address their needs by earning the SRES® designation.
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Seniors Real Estate Specialist (SRES®) Designations Benefits
Gain a competitive advantage by tapping into the fastest growing market in real estate, the 50+ market. SRES® designees gain access to newly updated 50+ course material, referrals, networking, a consumer web site, customizable marketing materials, and so much more.
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Short Sales and Foreclosure Resource (SFR)

HAFA Short Sales
This course from NAR on HAFA (Home Affordable Foreclosure Alternatives) provides in-depth coverage of US Treasury, Fannie Mae and Freddie Mac programs. The course explains the similarities and differences in the three HAFA programs in detail and will give agents the tools to assist your sellers in processing short sales more efficiently.
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Short Sales and Foreclosure Resource (SFR) Certification
Designed for real estate professionals at all experience levels, THE NATIONAL ASSOCIATION OF REALTORS® Short Sales and Foreclosure Resource (SFR) certification gives you a framework for understanding how to:

Direct distressed sellers to finance, tax, and legal professionals
Qualify sellers for short sales
Develop a short-sale package
Negotiate with lenders
Tap into buyer demand
Safeguard your commission
Limit risk
Protect buyers

As many agents can attest, your ability to close short sales and foreclosures depends in part on your confidence in seeing these transactions through. Begin building your confidence today with SFR!
Learn more >
Download > (PDF: 1.78 MB)