SURVEY SERVICES
The behavioral and demographic information from NAR's national surveys can help your organization tailor products and services to your market. Purchase results from any of NAR's many in-depth surveys, including...
Profile of Baby Boomers and Real Estate
Now available! A driving force in the economy, culture and consumer attitudes all their lives, the Baby Boomers are nearing retirement. How they approach their housing options is already becoming a critical element in shaping the economy and the real estate industry. This report, with a foreword by noted demographer Peter Francese, provides key insights in understanding what baby boomers are thinking about real estate, where they’re headed, and what services they want and expect from real estate professionals.
NAR Profile of Real Estate Firms
This survey report is your organization's primary source for information on real estate firms. It provides a wealth of information on the productivity, technology use, marketing techniques, and business practices of the nation's real estate firms.
Profile of Home Buyers and Sellers
Who are today's home buyers and sellers? Do they use the services of real estate professionals? What role does the Internet play?
Profile of Second-Home Owners
This is the largest survey of second-home owners. It details what attracted them to an area, their intended use, the role of real estate professionals in the sale, as well as funding and demographics.
NAR Member Profile
Who are REALTORS®? Get the latest information on their economic, demographic, education, tenure, agency relationship, and compensation. In addition, your organization will get an in-depth look at office affiliation, type of firm, and use of the Internet and technology.
Survey of Real Estate Services
How do today's home buyers choose their mortgage, title, and home inspection services? Capitalize on current market trends to build your organization's ancillary service revenue.
REALTORS® and Technology
The Technology Impact Survey Report focuses on the effects of technology on productivity, including information on hardware, software, and more.
CUSTOM SERVICES
Commission NAR to (a) add proprietary questions or (b) more extensively sample defined geographies when conducting our national surveys. The custom information is provided only to your organization for re-sale, sharing, or release to the media.
Proprietary Questions - $15,000/minimum 3 questions
Geographic Oversample - $7,500/market
Engage NAR to create Custom Surveys, designed specifically for your organization, targeted to your business interests and focused on your geographic priorities.
Request custom analysis of survey data. With 50 years of analytical experience, we can find the answers to your organization's questions deep within the numbers.
