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Home Buyer and Seller Generational Trends

Posted: March 11, 2015   Size: 2.9MB   Format:    Download

 


“Fixed monthly payments and the long-term financial stability homeownership can provide are attractive to young adults despite [their] witnessing the housing downturn,” says NAR Chief Economist Lawrence Yun. Yun says the share of millennial purchases would likely be higher if not for a these four factors: underemployment, subpar wage growth, rising rents, and student debt. All four make it difficult to save for a down payment, he says. “For some, even forming households of their own has been a challenge.”


Highlights

  • Gen Y comprises the largest share of home buyers at 32 percent, which is larger than all Baby Boomers combined.
  • Gen Y also has the largest share of first-time buyers at 68 percent.
  • Thirteen percent of all buyers purchased a multi-generational home, one in which the home consists of adult children over the age of 18, and/or grandparents residing in the home.
  • At least 80 percent of buyers who are aged 59 and younger bought a detached single-family home, while it is increasingly common for buyers over the age of 59 to purchase townhouses and condos.
  • The older the home buyer, the fewer compromises the buyer tended to make with their home purchase—48 percent of the Silent Generation made no compromises on their home purchase.
  • Among all generations of home buyers, the first step in the home buying process is looking online for properties for sale.
  • Younger generations of buyers typically find the home they purchase through the internet, while older generations of buyers first found the home they purchased through their real estate agent.

More About the Report

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Generation Buy Course

Take this course to learn more about the characteristics of the different generations of home buyers you work with, their expectations, and their communication preferences. The course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help you improve your business.

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This two-day training program offers real estate agents the unique opportunity to learn and build key skills in counseling adults age 50+ through selling their family home, buying rental property, moving to a senior community, among many other issues. This course fulfills the training requirement for the SRES designation.