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Buyer and Seller Marketing Toolkit for NAR Members

The Research Committee and NAR research staff, working closely together, have created this toolkit for members to use when speaking to clients and potential clients about buying or selling their home. This information includes resources, examples, and data you can use in creating your own presentations, as well as customizable templates that can be input with your information and used right away.

About the Marketing Materials

In this video, members of the Research Committee talk about the toolkit and its usefulness to REALTORS®.

Making Buyer and Seller Presentations

Use the data from NAR's research reports to create presentations and improve your marketing to buyers and sellers.

Download

 

 

Buyer Marketing Materials

Customizable Postcard to Send to Potential Buyers

Add your contact information, photo, and the names and addresses of potential buyers using an easy mail merge to create quick, professional-looking postcards.

Download

 

 

Download

 

 

 

Customizable Presentation Slides for Marketing to Potential Buyers

Customize these buyer presentation slides with your name, photo, and contact information.

Download

 

Infographics to Share with Potential Buyers

You can share these buyer-targeted infographics through social media or post them on your web site, either as one big infographic or as smaller, bite-sized images.

Download full infographic

 

 

 

 

 

 

 

Download the "Finding Your Home" section

 

 

 

Download the "Your Expert" section

 

 

 

Download the "Working for You" section

 

 

 

Download the "Be Buyer-Ready" section

 

 

 

Download the "Be Buyer-Willing" section

 

 

 

Download the "Be Buyer-Able" section

 

 

 

Download the "Communication" section

 

 

 

Seller Marketing Materials

Customizable Postcard to Send to Potential Sellers

Add your contact information, photo, and the names and addresses of potential sellers using an easy mail merge to create quick, professional-looking postcards.

Download

 

 

 

Customizable Presentation Slides for Marketing to Potential Sellers

Customize these seller presentation slides with your name, photo, and contact information.

Download

 

Infographics to Share with Potential Sellers

You can share these seller-targeted infographics through social media or post them on your web site, either as one big infographic or as smaller, bite-sized images.


Download full infographic

 

 

 

 

 

 

 

Download the "Selling Your Home" section

 

 

 

Download the "Your Agent" section

 

 

 

Download the "Working for You" section

 

 

 

Download the "Attracting Buyers" section

 

 

 

Download the "DIY?" section

 

 

 

Download the "Pricing the Home" section

 

 

 

Download the "Be Buyer-Ready" section

 

 

 

Download the "Communication" section