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The National Association of REALTORS® does research on a wide range of topics of interest to real estate practitioners, including market data, commercial, international, home buying and selling, NAR member information, and technology. Use the data they contain to improve your business through knowledge of the latest trends and statistics.

This list of reports is also available in alphabetical order by report title.

Market Data | Home Buyers and Sellers | Land MarketsNAR Member Information | Commercial Research | International | Technology

Market Data

Foot Traffic

Every month SentriLock, LLC. provides NAR with data on the number of properties shown by a REALTOR®. SentriLock Lockboxes are used in roughly a third of home showings across the nation. Foot traffic has a strong correlation with future contracts and home sales, so it can be viewed as a peek ahead at sales trends two to three months into the future.


Local Market Reports

NAR Research has local information on markets, state taxes and fiscal conditions, wealth gain by metro area, subprime ARM performance, mortgage conditions, the economic impact of real estate, and existing home sales and prices.


Mortgage Originators Survey

These surveys ask a sample of mortgage lenders about the QM rule’s impact on their business and how the rule could in turn impact consumers.



REALTORS® Confidence Index

The REALTORS® Confidence Index is a key indicator of housing market strength based on a monthly survey sent to over 50,000 real estate practitioners. Practitioners are asked about their expectations for home sales, prices and market conditions. In addition, the "Questions of the Month," feature results of a timely aspect of the housing market.


Relocation Reports - Discontinued

These reports are no longer produced by NAR. However, the US Census now does something very similar. The Census Flows Mapper shows migration flows at the county level using 5-year ACS data. The map visually shows the flows, but the data can also be downloaded as an Excel file.


State-by-State Economic Impact of Real Estate Activity

How is the housing market in your state affecting the local economy? These reports outline the total economic impact of real estate related industries on the state economy, as well as the expenditures that result from a single home sale, including aspects like home construction costs, real estate brokerage, mortgage lending and title insurance. Find out how much the real estate industry is affecting the gross state product for your area.


Home Buyers and Sellers

Profile of Home Buyers and Sellers

Each year, the NAR surveys home buyers and sellers to gather detailed information about the home buying and selling process. The Profile of Home Buyers and Sellers provides information on demographics, housing characteristics and the experience of consumers in the housing market, including the role that real estate professionals play in home sales transactions.


Profile of Home Buyers and Sellers in Subregions

This report contains information from the 2015 Profile of Home Buyers and Sellers about buyers in subregions of the United States.


Recent Home Buyer Profiles

This report contains information from the 2015 Profile of Home Buyers and Sellers about specific buyer types.


Remodeling Impact Report

This report takes a deep dive into the reasons for remodeling, the success of taking on projects, and the increased happiness found in the home once a project is completed.


Home Buyer and Seller Generational Trends Report

This report examines the generational differences of home buyers and sellers in the current real estate marketplace.




Housing Opportunities and Market Experience (HOME) Survey

This report reflects consumer feelings about the housing market. It includes views on housing as a good financial investment, whether homeownership is part of the American Dream, if now is a good time to buy or sell a home, and perception of home price changes.


Profile of Home Staging

This report gives the results of a survey of REALTORS® on the effectiveness of home staging.



Investment and Vacation Home Buyers Survey

This annual report breaks down the share of home sales by primary residences, vacation homes, or investment properties, and presents several characteristics of the non-primary residence transaction.



Real Estate in a Digital Age

Like the rest of the world, real estate has gone digital. Learn how buyers search for homes, and how REALTORS® use technology to get ahead.


Profile of Buyers' Home Feature Preferences

Purchasing a home is an important life decision, and many factors can influence the home choices buyers make. The Profile of Buyers' Home Feature Preferences examines the features buyers prefer when it comes to purchasing a home, as well as the differences in preferences when it comes to factors such as region, demographics and household composition.

BRED Mortgage

The Blended Rate Equity Driver (BRED) mortgage, a new mortgage product proposed by Director of Housing Finance and Regional Economics Ken Fears, gives home owners more options and puts more equity in their pockets. This report is an introduction to BRED.


Social Benefits of Homeownership and Stable Housing

This 16-page paper looks at how homeownership leads to positive social outcomes. It examines not only the ownership of homes, but also the impact of stable housing.



Creating Value in a Changing World

NAR commissioned this report to study the industry's evolution in order to help set strategic direction for agents, brokers, and associations alike.


NAR Member Information

Member Profile

Based on a random sampling of NAR’s membership, the Member Profile strives to answer the question: Who are REALTORS®? It looks at a variety of economic and demographic characteristics, and business practices.


Commercial Member Profile

This report describes the business, transaction, and demographic characteristics of commercial members, and defines the property information needs of this segment of NAR membership. The Commercial Member Profile is available for download in our store.


Profile of Real Estate Firms

The National Association of REALTORS® Profile of Real Estate Firms is based on a survey of firm executives who are members of the National Association of REALTORS®. The report provides insight into the business characteristics, business activity, franchised firms, benefits and education at firms, and the future outlook of firms.


REALTORS® and the New Closing Process SurveyREALTORS® and the New Closing Process Survey

In October of 2015, the new TRID rules will go into effect changing the way closings are performed. NAR Research surveyed members about their awareness and preparation for the changes.


Commercial Research

Commercial Member Profile

This report describes the business, transaction, and demographic characteristics of commercial members, and defines the property information needs of this segment of NAR membership. The Commercial Member Profile is available for download in our store.


Commercial Real Estate Lending Survey

The Commercial Lending Survey provides insights into REALTORS®' commercial financing conditions. The report details liquidity conditions, market impact, funding sources, and respondents' comments.


Commercial Real Estate Market Survey

The REALTORS® Commercial Real Estate Market Survey measures activity in the commercial real estate markets. It is designed to provide members with an overview of the market performance, sales and rental transactions, current economic challenges and future expectations.



Commercial Real Estate Outlook

This quarterly report covers the economic conditions underpinning current commercial real estate markets and presents trends in market fundamentals, investments and financing.


Expectations and Market Realities in Real Estate

This report gives commercial investors the information they need to make forward-looking changes to their approach to today's market. It focuses on economic outlook, capital markets, highlights and expectations for the five major property sector markets, and a collective analysis of the commercial investment environment.


Like-Kind Exchange Survey

This report provides the REALTOR® perspective on 1031 like-kind exchanges. The like-kind exchange provision in the IRS tax code allows for the deferral of tax owed on any gain from the sale of a real estate property as long as the proceeds are reinvested in a similar property.



Profile of International Home Buying Activity

We live in a global marketplace. While all real estate is local, not all property buyers are. A significant share of home purchases are made by people whose primary residence is outside of the U.S. The Profile of International Home Buying Activity reveals the top five countries of origin for foreign home buyers and how these buyers are utilizing the services of REALTORS®.


Profile of International Home Buyers in Florida

The international real estate market, defined as non-resident foreigners purchasing residential real estate in this country, is important to Florida. Florida is the state which produces the largest share of U.S. residential home sales to international clients, accounting for 23 percent of total sales to international clients. NAR estimates these sales at $68.2 Billion to resident and non-resident foreigners.


Profile of International Home Buying in Miami

International sales are a growing market for Miami. Because of the cultural and linguistic challenges presented by these transactions, this is currently a niche market, but there is plenty of opportunity for REALTORS® interested in both commercial and residential sales to foreigners.


State-by-State International Business Reports

These downloadable reports look at international business activity by state, including the number of foreigners arriving from various countries, homeownership rates, and top exports.


Housing Price Indices: A World Wide Overview of Real Estate in Recent Years

The international housing markets are critical in understanding changes in asset values and economic drivers in the world economy. This report from 2009 examines the availability of housing data on a country-by-country basis and assembles roughly comparable data over a significant time period to identify changing price levels in the international housing markets.

Land Markets

REALTORS® Land Institute—NAR Land Business Survey

This report is conducted jointly by the REALTORS® Land Institute and NAR. Its focus is to present accurate information on current trends in the land markets and on the general state of land sales.


Real Estate in a Digital Age

Like the rest of the world, real estate has gone digital. Learn how buyers search for homes, and how REALTORS® use technology to get ahead.


REALTOR® Technology Survey

This survey provides an overview on REALTORS®' technology usage and needs specifically: social networking, lead generation, and more.


NAR Web Site Traffic Statistics

Find out who visits NAR's Web sites, realtor.com® and REALTOR.org, and how often. Learn what's important to fellow REALTORS® and the general public plus know realtor.com®'s position in the real estate vertical marketplace.


See all reports.