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In This Issue:   Monday, October 16, 2006


THE LATEST

How Satisfied Are Your Customers?
Check out the new Customer Tracking Survey for brokers. Developed by the NAR Research Group, this tool allows brokers to survey customers after closing to gauge their satisfaction with the services they received from your firm. NAR will track and aggregate responses. Compare your customer satisfaction ratings with industry-wide averages. It's free and results are confidential. Read more>

Baby Boomer Report is Hot Off the Presses
Baby boomers have a higher rate of homeownership than the national average and one out of four own more than one property, according to "Baby Boomers and Real Estate: Today and Tomorrow," a comprehensive study of nearly 2,000 Americans born between 1946 and 1964. The study, based on a survey conducted for NAR by Harris Interactive®, also shows boomers are optimistic about the future, but many are not adequately prepared for retirement. Read more>

COMING SOON

NAR's New Firm Profile Headed to the Presses
Sixty-six percent of real estate brokerage firms say their profits increased in 2005, and 56 percent expect them to improve again this year, according to preliminary results from NAR's 2006 Profile of Real Estate Firms: An Industry Overview. More firms are expanding into business activities that were not the traditional domain of real estate firms a few years ago. The report provides a detailed analysis of the business characteristics and activity of real estate firms, as well as information about technology and training they have embraced. Read more>

What's Up With Today's Home Buyers and Sellers?
As the housing market readjusts to a slower pace, how are today's homebuyers and sellers reacting? Is their reliance on the services of real estate professionals strengthening or dwindling? What role does the Internet play? These questions and many more are answered in the 2006 Profile of Homebuyers and Sellers to be released at the NAR Conference in New Orleans. Until then, take a look at last year's survey highlights. Read more>

HOUSING STATISTICS

Pending Home Sales Are Up
Pending home sales are up, indicating a stabilization of the housing market. The Pending Home Sales Index, based on contracts signed in August, rose 4.3 percent to a level of 110.1 from a reading of 105.6 in July, but is 14.1 percent lower than August 2005. Read more>

Existing-Home Sales Slipped Slightly
Existing-home sales stabilized at a sustainable pace in August, while prices showed an anticipated decline. Total existing-home sales – including single-family, townhomes, condominiums and co-ops – slipped 0.5 percent to a seasonally adjusted annual rate of 6.30 million units in August from a level of 6.33 million Ju1y This was 12.6 percent lower than the 7.21 million-unit pace in August 2005, which was the second highest on record. Read more>

Home Prices Correcting -- Buyers Returning
Home sales appear to be bottoming out with lower home prices attracting buyers in many areas of the country. David Lereah, NAR’s chief economist, said the housing market is showing signs of life and that sales may be leveling out. “Many potential home buyers who have been taking a wait-and-see attitude or taking their time and being methodical in the search process are being enticed by lower home prices,” he said. “Given a positive economic backdrop of lower interest rates and job creation, we expect sales activity to pick up early next year.” Read more.>

NEW ORLEANS--HERE WE COME!
Three Not-to-Miss Research Sessions at the NAR Conference, Nov. 9-14

Saturday, Nov. 11, 11am - 12:30pm:
Housing and the Baby Boomer: An Insightful Perspective: NAR's Vice President of Real Estate Research Robert Barr presents key findings from the association's "Baby Boomers and Real Estate" report, providing insights on how boomers think about real estate. Read more>

Friday, Nov. 10, 9am - 11am:
Economic Issues & Residential Real Estate Business Trends Forum: Get the latest economic forecast from NAR's Chief Economist David Lereah, and hear from Steve Murray, editor of Real Trends magazine, who will discuss the impact of emerging trends on the residential real estate business. Read more>

Friday, Nov. 10, 1pm - 3pm:
Economic Issues & Commercial Business Trends Forum: This three-part forum begins with a commercial market overview and forecast by NAR’s Chief Economist David Lereah. James Fetgatter, chief executive of The Association of Foreign Investors in Real Estate (AFIRE), follows with results of AFIRE’s latest survey on foreign investment. The program ends with a presentation by Jim Hochman, an expert on real estate law, who will address commissions in a tightening market. Read more>

Report compiled by NAR's Research Division.

Questions about this report? Contact Research at ljohnson@realtors.org.
    
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