February 4, 2010
By Sophia Stuart, Research Economist
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- According to the latest Gallup Poll, 48% of Americans say they are feeling better about their financial situations and 56% say they are feeling pretty good about the amount of money they have to spend.
- Seven in 10 consumers (70%) say they are cutting back on how much money they spend each week and 22% say they worried yesterday that they spent too much money.
- Consumer psychology continues to feel the aftershocks of the financial crisis, as the "new normal" still dominates self-reported spending behaviors.
- The December 2009 results reported below essentially reflect the aggregated monthly trends. The degree of consumers' optimism about their personal finances has remained about the same across age and income groups. At the same time, so have consumer "new normal" behaviors.
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Source: http://www.gallup.com/poll/125324/New-Normal-Psychology-Dominates-Consumer-Behavior.aspx
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