Did You Know: Home Buyers and Social Media

June 24, 2009

By Jessica Lautz, Research Economist

From the 2008 Profile of Home Buyers and Sellers, 44 percent of recent home buyers are on a social networking site.
79 percent of recent buyers aged 18 to 24 are on social networking Web sites.
One in ten buyers over the age of 65 are on social networking sites.
Social media is a growing trend to connect with old friends, coworkers, and classmates, but it can also be used an important marketing tool.
From the 2009 Member Profile REALTORS® are using social networking sites with increased frequency. 35 percent of all REALTORS® are currently using a social networking site.
In comparison, 71 percent of REALTORS® who are 29 years old and younger are on social networking sites.
One in five REALTORS® who are over the age of 60 are on social networking sites.
For a complete 2009 NAR Profile of Home Buyers and Sellers - available free only for REALTOR® members this tear - click here.

Source: 2009 NAR Profile of Home Buyers and Sellers

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