NAR Strategic Plan

NAR Moving Forward in 2010

Because the real estate business is dynamic and competitive, the Strategic Plan that drives our association must always be evolving and adapting to a changing environment. Each year, the NATIONAL ASSOCIATION OF REALTORS® Strategic Planning Committee updates the Strategic Plan to reflect the critical challenges and emerging opportunities that the association and the real estate industry will confront during the next three to five years.

The current plan (approved by the NAR Board of Directors in November 2009) consists of six strategic objectives that will guide NAR as it develops new programs and services for members while also adhering to its vision as an effective business and public policy advocate for its members and the consumers they serve.

Download the complete plan below.

NAR Strategic Plan at a Glance

VISION

NAR is the trusted voice for real estate and an effective business and public policy advocate for its members and the consumers they serve.

STRATEGIC OBJECTIVES

Focus resources and services to ensure a continued and strong flow of capital into the real estate financing marketplace
Support and enhance the relationship between REALTORS® and consumers
Be the most comprehensive, reliable, and accessible source of real estate information for REALTORS®
Improve the competency and professionalism of REALTORS®
Strengthen the relationships between the REALTOR® Organization and REALTORS®
Promote and support public policies that advance the real estate industry, private property rights, sustainable real property ownership and housing opportunities