Expand Your Market - Second Homes
- 1 in 10 home buyers purchased a vacation home in 2009
- Sales of vacation homes increased by 7.9 percent in 2009
- The median vacation home price increased by 12.7 percent in 2009
- 48% of investment property buyers paid cash
As a REALTOR®, you are a leader in your community. You open the door to a person's dream of owning a home. What about opening the door to a person's second life? A second home can be the family cabin or the adventure life skiing on the water or slopes on weekends OR it can be the access destination to the local culture, night-life or sports events. Do you have properties for someone looking to escape to their second life on the weekends?
Resort and Second-Home REALTORS® facilitate the buying, selling, or management of properties for investment, development, retirement, or second homes in a resort, recreational and/or vacation destination. How do you define this in your area? Isn't it time to diversify your market and expand your business to sell the lifestyle real estate in your community?
Don't miss out on this wonderful opportunity to broaden your business strategy and reach a new clientele - looking for their second-life destination home.
For more information on the 2010 Investment and Vacation Home Buyers Survey click here.
