Artificial lighting does more than brighten a dark room. It sets a mood, draws the eye to special architectural details, and makes a home's entrance inviting long after the sun has set.
Then there's the decorative angle. With bulbs housed in big colorful paper lanterns, dangly crystal chandeliers, or crisp modern glass pendants, lighting also can be a focal point on its own.
Lighting offers yet another plus: When done right, it helps you showcase your listing's best features and speeds a sale. In this column, you'll learn about the various styles of lighting fixtures for indoors and outdoors, and get tips on how to use lighting to your greatest advantage when selling a property.
Illuminating Vocabulary
First, know how to speak the lighting language. These are the basic lighting terms to know when talking with clients:
Return on Investment
Rather than choosing lighting fixtures after a house is built or remodeled, design experts advise home owners plan their lighting look from the get-go so that lighting fixtures will fit in seamlessly with the rest of the home.
Built-in lighting may be costly, but it's worth it, experts say. For that reason, built-in lighting such as recessed ceiling fans, sconces, and outdoor ground fixtures should be mentioned in property marketing materials and during home showings; discerning buyers will take notice.
If your seller clients didn't go the built-in route, you can impress potential buyers by showing them how they can gain a light-filled interior by investing in a few portable fixtures such as table or floor lamps that you add into your staged interior.
When discussing the listing with your sellers, always be sure to ask them if they plan to take any built-in fixtures with them such as chandeliers or sconces. If so, those items need to go on the list of exclusions from the get-go.
Advise your buyers and sellers that they can find a range of lighting fixtures — in different price points and styles — at discount and home-improvement stores, but retail lighting showrooms offer an advantage. Many of them have lighting labs, which are room-like vignettes showing how lighting will really look, and are staffed by consultants who will help home owners develop a master lighting plan, sometimes for no fee if purchases are made.
Creating a Finished, Sparkling Look
The best lighting plans include three layers: general or ambient lighting that illuminates the entire space; mood lighting to create a special glow in designated areas; and task or accent lighting to play up architectural details, furnishing, or art.
"Lighting makes rooms breathe, adds drama, magic, and romance — and makes home owners feel comfortable," says New York lighting and furniture designer Sergio Orozco.
To decide how much light to use and where to use it, home owners should decide what tasks they'll perform and what features they want to accent, Orozco says.
You also should keep that advice in mind when prepping a home for sale; highlight areas of the home in which you'd like buyers to envision themselves going about daily life. Task lighting can turn attention to a granite countertop or an undermount sink, while accent lighting can make the Colonial-style fireplace stand out.
Here are some more indoor lighting tips from Orozco:
Light Up the Outdoors
One easy way to expand a home: Make the backyard and deck visible from the house, even at night. Outdoor lighting can accent pools, gardens, trees, walkways, and entryways. Safety is an added bonus.
The biggest challenge of outdoor lighting is to use the right amount of light — not too much, but not too little, says Joe Rey-Barreau, Consulting Director of Education at ALA and Director of the Lighting and Design Center at the University of Kentucky in Lexington. He also offers these tips for making a big impact outdoors:
New Design Trends
Thanks to new technology and ambitious designers, lighting is becoming more fashionable every day, says Monty Gilbertson, CLC, manager of Lighting Design by Wettstein's in LaCrosse, Wis. Among the hottest new trends:
Learn More
There are many Web sites you can visit to learn more about lighting, including Lighting.com and the American Lighting Association's Web site. Books on the topic include: