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Daily Real Estate News  |   February 24, 2011  |   4 Ways to Boost Your Referrals
To get more referrals coming your way, you need to get your sphere of influence spreading your word. Real estate coach Maya Bailey offers tips on how to motivate your sphere of influence to refer you.

1. Offer to help. When you call your sphere, make sure you have something to offer them, such as by offering to be a referral source for them and connect them to people who could help them, anyone from painters, electricians to plumbers. At the end of the conversation, you could add something such as: “When you hear of anyone who’s interested in buying or selling a home, please call me with their name and number. If it’s okay with them, I will call them and make sure that their real estate needs are being taken care of.”

2. Offer something valuable. Each month provide them with a valuable item, such as a colorful postcard that lists upcoming events in the community. They likely will post it on their refrigerator so to stay top of mind, don’t forget to include your photo, phone number, and tag line, such as “relax and let me run the extra mile to fulfill your real estate needs.”

3. Don’t be afraid to call. Some real estate pros suggest calling your sphere once a month but trust your instincts about how often you should call. Regardless, make sure you have a reason to call, such as “did you receive the postcard? What event are you going to go to?”

4. Be excited. You’ll make them excited to refer you if they see how excited you are about what you do. Say something like: “I am so excited about my business. I get to meet such wonderful people and I’m really in an expansion phase of my business. If you want to help out, just send people my way if they have a real estate question or issue, and I will be happy to help them.”

Source: “Real Estate Marketing Strategies: 7 Tips to Motivate Your Sphere of Influence to Refer to You,” RISMedia (Feb. 19, 2011)

Read more:

Scripts: How to Ask for Referrals

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