Click Here

REALTORŪ Magazine Online: The real estate professional's business support tool.

OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Daily Real Estate News  |  May 31, 2011  |   75% of Online Leads Get Ignored, Study Finds
Real estate agents are ignoring or responding too late on nearly 75 percent of customer leads that come to them via online channels, according to a secret-shopping study by PCMS Consulting and One Cavo.

In its ongoing study, the companies are evaluating the response rate by large multi-office brokerages--both independent and franchised companies--of Internet leads from customers. They’ve completed 715 web forms at 56 different companies to test the response rate. Half of the leads were agent specific; the other half were IDX.

The study, so far, has found that nearly 50 percent of agents did not respond to the Internet leads and 46 percent of the inquiries went unanswered. Plus, 23 percent of those leads that did receive call backs, on average, came 8 hours after the forms were submitted.

“Today’s Internet consumer is expecting a response certainly within the hour but, more likely, within 15 or 20 minutes,” says Bradley Miller, One Cavo founder and president.

Jose Perez, founder and chief visionary for PCMS Consulting, says the lack of response is a huge mistake by real estate professionals, which is likely costing them business.

“Unfortunately, too many companies have no real system or accountability and leads fall through the cracks amounting to lost profits that few can risk in this environment,” Perez says.

Source: “Nearly 75 Percent of Online Generated Real Estate Leads Are Lost,” RISMedia (May 27, 2011)

Read More

Win More Clients By Converting Those Internet Leads





Browse all of today's news
E-mail this page to a friend
Give us feedback


Search news
Launch my search
 
Subscribe to news
Subscribe to News
Daily and weekly real estate news, trends, NAR press releases, convention coverage, plus exclusive features and columns.

RSS Feed
Get the Daily Real Estate News delivered straight to your desktop or news aggregator. (New to RSS? Learn the basics here.)
 
 
SHARE YOUR INSIGHTS
How did you sell it?
Tell us how you overcame hurdles to sell a challenging or very unique listing!