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OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

Daily Real Estate News  |  April 27, 2011  |   How Did You Build Your Brand?
Branding is about creating an identity that stays with buyers and sellers long after the transaction so they continue to associate you and your business with responsive service and stellar results. Part self-promotion and part effective marketing, with a few products thrown in the mix, it’s a comprehensive view that can set you apart from competitors.

Your Web site, domain name, style, specialty, logo, business card and premiums, tours, closing gifts — branding encompasses all these and more. We want to know what’s worked for you (and what hasn’t) in building your real estate brand.

Please send thoughts, suggestions, or comments to REALTORŪ Magazine contributing writer Michael Antoniak.

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