Daily Real Estate News  |  December 7, 2007  |   Get the Most Bang for Your Closing Gift Buck
To keep your name fresh in prospects' minds, start thinking of the closing gift in a new way.

After all, without a marketing arm, a housewarming gift is not an effective business tool and does little to generate repeat business or referrals. One idea is to invest a small amount of money in a follow-up accessory that complements the initial closing gift.

The accessory can be shipped with a personalized note from you, thanking your client for past business, while informing them about current market conditions and reminding them that referrals are always appreciated.

But don't send follow-up gifts to everyone. Instead, target your communications and dollars to those past clients most likely to result in referrals or repeat business, and contact them multiple times over the course of a year.

Source: RISMedia, Timothy J. Raftery (12/05/07)