REALTOR® Magazine-Daily News-Marketing Idea: Use Your Car as a Billboard

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Daily Real Estate News | August 26, 2008 | Marketing Idea: Use Your Car as a Billboard
Bob Arris, an associate with Joan Mikeska Realty in Temple, Texas, thinks his creative approach to outdoor advertising is paying off.

Arris had his black 2000 Ford Excursion "wrapped" in white stripes to play off the Mikeska motto, ”We earned our stripes.” The car, which now looks much like a Zebra, no doubt catches the attention of passersby.

“Branding is an important issue with REALTORS®,” says Arris, 2007 Temple-Belton REALTOR® of the year. “The more you are branded, the more recognized you are.”

Signs of the Times, a Temple company that specializes in creative outdoor advertising, did the striping. A design like Arris’ costs between $2,200 and $3,500, the company says.

Doyle Eiler, professor of marketing at the University of Mary Hardin-Baylor, thinks it’s a good idea. “It generates buzz,” Eiler says. “You have to break out of the clutter, find a way to stand out. For a business that needs visibility, it’s a big plus.”

Source: Temple Daily Telegram, Texas (08/26/2008)