Daily Real Estate News  |  October 12, 2009  |   Polish Your Real Estate Elevator Speech
“What do you do?” seems like an easy question for a real estate professional to answer, but USA Today business columnist Rhonda Abrams urges practitioners to work on honing their 30-second answer to this important question.

Simply saying, “I sell real estate” doesn’t distinguish you from the thousands of other practitioners out there, Abrams says. Instead, give listeners a reason to remember you: “I sell homes in the North Carolina area, specializing in first-time buyers.”

Get someone to videotape you answering this key question until you’ve polished your intro into a can’t-miss conversation starter that includes information about the core of your business, why acquaintances should do business with you, and what excites you about what you’re doing, Abrams advises.

Source: USA Today, Rhonda Abrams (10/09/2009)