REALTOR® Magazine-Daily News-Real Estate Pros Team Up to Make More Sales

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Daily Real Estate News | November 3, 2009 | Real Estate Pros Team Up to Make More Sales
Real estate professionals are teaming up to provide better service in increasingly competitive markets.

The teams, which are forming all over the country, represent about 9 percent of practitioners, according to the National Association of REALTORS®. Team members usually operate as a coalition within a larger company, signing a contract that stipulates that each team member gets a share of commissions based on their role in the sale – or sometimes cooperating more informally.

Participants say the big plus of the arrangement is 24-hour coverage by committed practitioners with a stake in making sales. The downsides include rivalry among team members, decreased commissions when team members have to share, and the possibility that the small group could overshadow the larger organizations.

Source: New York Times, Elsa Brenner (10/30/2009)