Sales & Marketing

Featured This Month

Prospecting in the Internet age requires you to find new ways to appeal to consumers who are inundated with names and faces of other practitioners. Here’s how to set yourself apart.

Fractional ownership may be a good option for vacation-home buyers on a budget. These transactions can be complicated, which is why your expertise is needed.

Launching officially at the end of July, the new REALTOR.com represents the biggest changes to the site since it landed on the Web more than a decade ago.

In this month's Success Story, learn how a practitioner from Raleigh, N.C., bounced back from a stroke to sell more than $1 million last year and launch a side career in reality TV.

Need a reason to smile? Read the true stories sent in by real estate practitioners across the country, then submit your own funny tale for others to enjoy.

Get tips on reaching your sales goals, staying on top of market trends, being straightforward with prospective buyers and sellers, and keeping your own negative emotions in check.

The property was in utter disrepair, so two Denver practitioners focused on marketing the home’s brightest asset: Its gorgeous skyline view.

Handouts for Customers

Help walk your clients through every step of the real estate process. Use these free handouts in your marketing materials, Web sites, and other communications with customers. Just download and distribute.

Tip of the Month

When responding to e-mail inquiries from online consumers, there’s no such thing as being too fast. If you can’t send a personal response within a few minutes, set up an automated reply system. Read more>