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January 2009 Table of Contents

REALTOR® Magazine: The business tool for real estate professionals.

Voices

President

Letters

Editor

 

Special Insert: The Final judgment

United States of America v. NATIONAL ASSOCIATION OF REALTORS®: Read the final judgment in its entirety.

 

 

Features

Moves for Tough Times

Relocation specialists are succeeding today by offering transferees more options than just a home purchase.

 

The Right Man at the Right Time

NAR President Charles McMillan, left, is ready to take on today’s market challenges.

 

Doing Business in 2009: Residential Outlook

Veteran practitioners offer advice on how to make the most of the opportunities that exist. 

 

Overcoming Buyer Reluctance

Excerpt: Your sales expertise can help buyers feel comfortable jumping into a shifting market, says Gary Keller in his new book, Shift: How Top Real Estate Agents Tackle Tough Times.

 

Commercial Outlook: Toughing it Out

It’ll take a housing recovery to see renewed strength in commercial sectors—though multifamily may be a bright spot. 

 

Commentary

Short sales can be less frustrating if you start the approval process early. 

 

Success Story

A rookie salesperson uses skills learned as a social worker to make a fast start in real estate. 

 

Law

Buyers with low credit scores should take these five steps.

 

Last Word

Make your drives more pleasant, less costly. 

 

 

Real Life

 

Fanning the Flames

Announcement over “FSBO” listings stirs ire.

 

Your NAR

- Convention roundup

- Boost clients’ energy IQ

- A break on home warranties

 

Cool Tools

- Green power on the go

- Instant picture printing

- Open doors with your cell phone

 

Economy

Lower interest rates will draw buyers—and it’s a solution within the government’s reach.

 

Market Pulse

Indexes of recent sales activity and projections for the next six months.

 

Ethics

Puzzled about when to discuss the source of other offers? The latest Code of Ethics update offers clarity.

 

In Court

Buyers’ rep receives no pay for cancelled sale, New York courts rule.

 

Technology

Use the Internet to connect with people—and meet with them in person.

 

Home

Take the vacancy out of vacant homes.

 

Fast Takes

- Final approval granted to DOJ-NAR settlement

- Remodeling: Beyond the fads

- Lots for their money

- Selling by the busload

 

 

For Brokers

 

Solutions: The Digital File Cabinet

Reduce overhead and expand productive space by digitizing your files.

 

Standouts: Thinking Like a Salesperson

A brokerage keeps its associates happy by freeing them to negotiate client commission rates.

 

 

At the Web site: REALTOR.org/realtormag

Setting the Price in Harmony

The listing price is perhaps the most important factor in how quickly a home will sell. That’s why it’s important to do it right the first time. Here’s how to discuss pricing in a way that sellers not just understand but embrace.

 

Video: Meet Charles McMillan

Read all about NAR’s 2009 president and then watch the video to see what he’s like in person. Find out about his plans for creating a closer consumer connection and giving members new tools to succeed.

 

2009 Technology Checklist

There are four essential tech tools for real estate: a mobile phone, a computer, a digital camera, and a navigation system. Get a list of hot products in these categories and learn about big tech trends for the year ahead.

 

Buyer's Guide: Easy Contact Management

Are you doing all you can to turn contacts into clients? We’ve rounded up the latest software tools that can do much of the work for you.

 

Architecture Coach: Murphy Beds, Stylish Space-Savers

This invention of the early 1900s is every bit as practical today, as home owners look for ways to make the most of their space. They don’t have to sacrifice style or comfort, either.

 

In the Trenches: Start the Year With a Laugh

Read the comical adventures of real estate practitioners around the country, from pet mishaps to open house surprises. Don’t forget to send in your funny stories, too.

 

Apply to Top 100 Companies for Brokers

Online applications are now available for REALTOR® Magazine’s annual Top 100 list, which ranks the country’s largest brokerages by transaction sides and sales volume.

 

Browse by Topic

 

News & Commentary

Daily News / Blogs / Statistics

 

Sales & Marketing

Prospecting / Customer Handouts

 

Law & Ethics

Court Cases / Ethics Q&A

 

Technology

Buyer’s Guides / New Tools

 

Home & Design

Architecture / Home Trends

 

For Brokers

Sales Meetings / Company Profiles

 

Plus….

Article Archives

Reprints / Subscriptions

Editorial Calendar

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