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May 2009 Table of Contents

REALTOR® Magazine: The business tool for real estate professionals.

Features

 

Video: Shadow a Master: Foreclosure Specialist

Spend a day with foreclosure expert Mary Berry of Oklahoma City to get tips you can use in your market.

 

Cover Story: 7 Recession-Busting Steps to Take Your Business Higher

Get your year on track with expert advice on improving your mindset, identifying growth areas of your market, and shoring up your finances.

 

Commercial: Tenants Take Control

Good brokers can make money in any market, but fewer tenants and more concessions means you have to market and negotiate like never before.

 

Real Life

 

Home Buyer Tax Credit: Getting the Word Out

The home buyer tax credit is off the radar screen of many consumers—and that’s a lost opportunity for both you and them.

 

Economy

Is the housing market finally showing signs of a turnaround? Several developments give reason to hope for a sustainable upturn.

 

Market Pulse

Indexes of recent sales activity and projections for the next six months.

 

Cool Tools

  • Low-cost, eco-friendly printer
  • Furniture for staging
  • Search for contractors online

 

Ethics

When a buyer agrees to a short sale offer, is it really “accepted”?

 

Technology

Text messaging is becoming a routine way to communicate. But that doesn’t mean it’s always the best way.

 

In Court

Buyers who exercise their right to cancel don't need to give a reason.

 

Your NAR

NAR has launched a program to help you and your customers face the foreclosure crisis. Plus, the latest offers from the Right Tools, Right Now initiative.

 

Fast Takes

Take a look at key findings from NAR’s 2009 Investment and Vacation Home Buyers Survey.

 

For Brokers

 

Standouts: A Historic Marketing Approach

A New York brokerage uses its Web site to showcase century-old images from the community.

 

Cost-cutting: A Sledgehammer or a Razor?

How to determine which costs to cut first, and where to look for the biggest savings.

 

Solutions: Playing on the Same Team 

Former NBA star Mark Eaton shares strategies for creating a cohesive sales team.

 

Voices

 

Letter from the NAR President

Letters from Readers

Publisher's Note

 

Success Story

 

Wonder Women

Two fearless women combine their super powers to create a memorable brand.

 

Commentary

 

Lender Pressure Hasn't Gone Away

Appraisers should be an objective third party, but in declining markets they face pressure to lower values.

 

Law

 

'Investment Visa' Opens Door

Here’s what your international clients need to know about the "Investment Visa."

 

Last Word

 

Don't Worry, Be Happy?

Psychologist and author Sonja Lyubomirsky says it pays, literally, to be happy.

 

At the Web Site: REALTOR.org/realtormag

 

REALTOR® Emeritus: Reputation Matters

Charles Dager attributes his six decades of success in the real estate industry to flexible operations.

 

Use Facebook to Get Facetime 

In an industry where success depends on your network, it comes as no surprise that Facebook is becoming an indispensible tool for building business.

 

Room Makeovers: Before-and-After Photos 

Check out photos and explanations of room transformations that captivated buyers.

 

Buyer's Guide: Ultra Portable Computers

The world is your office. We explore the features and functions of mobile computing technology at all price points.

 

Evaluate a Property’s Profitability

Considering an investment property? If you have the cash, there are some good deals out there. But to determine whether a property is worth the money, you must consider all the hidden costs.

 

How I Sold It: Seeing the Possibilities 

With municipal growth edging out retail trade in a Rochester, N.Y., neighborhood, an astute real estate professional finds a way to hang new shingle on an dying storefront.

 

Quiz: First-Time Home Buyer Tax Credit

Test how knowledgeable you are about the 2009 first-time home buyer tax credit, which many real estate pros are using to get buyers off the sidelines.

 

Tune in to REALTOR® Magazine Webinars

Each month, REALTOR® Magazine brings you a free webinar on a timely topic. This month, we'll bring you part two of our series on short sales.

 

 

Plus, learn about your association’s new Right Tools, Right Now campaign, offering you hundreds of free and at-cost products, services, and programs to help you through these tough times.