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December 2008 Table of Contents

REALTOR® Magazine: The business tool for real estate professionals.

Voices

Letters

Editor

 

Features

 

Home Rehabs: Still Many Happy Returns

Remodeling magazine’s annual “Cost vs. Value Report” shows that remodeling—especially maintenance-related projects and moderately priced upgrades—are providing stable paybacks, even in a slower market.

 

Making Dollars (and Sense)

Don’t wait for the market to turn to get your own piece of the real estate investment pie. 

 

Commentary

Has real estate joined cars and boats as an asset that loses value over time? Some owners seem to think so.

 

Success Story

An Arizona-based salesperson leverages short sales to help Canadian snowbirds find warm Southern nests.

 

Law

Installment payments can help buyers and reduce the seller’s tax bite.

 

Last Word: Robert Dunphy

Robert Dunphy, senior resident fellow at the Urban Land Institute, takes a thoughtful look at the needs of America’s troubled infrastructure.

 

 

Real Life

Obama Victory: What it Means for Real Estate

With big changes in Washington, REALTORS® look to put their priorities for housing, health care on the front burner.

 

Economy

Housing led the economic downturn, but it can also lead the economy’s turnaround if effective incentives for home buyers are in place.

 

Market Pulse

Indexes of recent sales activity and projections for the next six months.

 

Home

Go inside a smart home exhibit to see how wired and green are coming together.

 

Cool Tools

- E-greeting cards

- 360-degree photos

- Flashy marketing CDs

 

Selling

Avoid losing your clients’ trust by knowing what missteps might turn them off.

 

Ethics

If you’re in doubt about the current status of a property with a For Sale sign, it’s best to call the listing broker directly.

 

In Court

A New Hampshire federal court says Web sites don’t need a real estate license to accept ads from FSBOs.

 

Your NAR

- Homeownership on Parade: Rose  Bowl float preview

- Newest designation: Green

 

Technology  

Give your Web site’s users convenient access to real-time information by adding mashups to your site.

 

 

For Brokers

 

Winding Up With a Win

Guide your associates into productive end-of-year pursuits, for a strong finish to 2008.

 

Solutions: Who Will Be Your Brand Steward?

Your advertising agency can make or break your marketing plan. Hire deliberately to find the best marketer for your brokerage.

 

Standouts: Prescient About Petroleum Prices

A brokerage rides the surge in urban homeownership while suburban markets falter.

 

 

At the Web site: REALTOR.org/realtormag

Holiday Decor That Brings Out the Best

Sellers don’t have to forgo all holiday trimmings. But they should decorate in a way that won’t turn off buyers.

 

Smart Home Tour

Take an exclusive look inside the Chicago Museum of Science & Industry’s eco-friendly, high-tech smart home. We take you on a guided tour of the house, uncovering all the cool details.

 

2008 Trivia Quiz

It’s been quite a year! NAR turned 100, the housing industry was at the center of an economic crisis, and we all took part in a historic presidential election. Test your knowledge with a 10-question quiz.

 

Gift Guide: Last-Minute Shopping?

If you need some quick ideas for affordable holiday gifts, we’re here to help. Our slide show features 10 gifts, each under $50, that are sure to please clients and colleagues.

 

Cool Tools: Photo gallery of 30 real estate gadgets and tools

How I Sold It: Refusing to Take 'No' for an Answer

Tech Watch: 2009 Wish-List

 

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Daily News / Blogs / Statistics

 

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Law & Ethics

Court Cases / Ethics Q&A

 

Technology

Buyer’s Guides / New Tools

 

Home & Design

Architecture / Home Trends

 

For Brokers

Sales Meetings / Company Profiles

 

Plus….

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