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Blog: The Weekly Book Scan
Visit the new book blog for quick reviews, author chats, and tips from the book. In five minutes or less, each blog entry brings you up-to-date on a new title that can help your career. Visit the blog>
Book Review Archive
Home Makeovers That Sell
By Sid Davis (AMACOM 2007). Davis offers staging tips, cleaning worksheets, and fix-it checklists to help sellers spruce up every room of their home — including the garage. Beyond the expected advice, Davis doles out helpful pointers on CMAs, replacing appliances, and tax benefits of moving up.
All Real Estate is Local
By David Lereah (Doubleday, 2007). Scrutinize national housing trends all you want, but influences in your local market are really what determine whether home values rise or fall, NAR's Chief Economist says in his latest book.
Your Summer Reading List: New Books That Help You Succeed at Work and Life
Because summer can be hectic in the real estate business, we sought to save you some time browsing bookstore shelves by compiling a list of new titles that provide tips on selling, relationship-building, and other skills central to your job.
The Single Woman’s Guide to Real Estate
By Donna Raskin and Susan Hawthorne (F+W Publications Inc., 2006). Single women accounted for 21 percent of home buyers in 2001. But this demographic still faces a distinct set of challenges — emotional, financial, and otherwise — when buying and selling a home.
Presentations That Change Minds: Strategies to Persuade, Convince, and Get Results
By Josh Gordon (McGraw-Hill Cos., 2006). Real-life examples featuring well-known business and political leaders such as Steve Jobs and Ronald Reagan illustrate 14 strategies for getting audiences involved and persuading them to your way of thinking.
Home Staging: The Winning Way to Sell Your House for More Money
By Barb Schwarz (John Wiley & Sons Inc., 2006). Use these money-saving tips to transform the look of a house, inside and out.
The Homeowner’s Manual
By Lynda Lyday (Que Publishing, 2006). Learn how every component in the home works, from the hot water heater to the chimney cap, and get practical maintenance tips. You have a manual for your car and your computer, so why not have one for the house?
Confessions of Shameless Self-Promoters
By Debbie Allen (McGraw-Hill Cos., 2006). Sometimes all it takes to create a marketing buzz is a little creativity and courage. In this book, entrepreneurs from various industries share amusing stories of how they “shamelessly” promoted themselves and their companies to reach success.
Broker to Broker: Management Lessons From America’s Most Successful Real Estate Companies
By Robert Freedman (John Wiley & Sons Inc., 2006). This collection of articles and columns from REALTOR® Magazine delivers real-life examples of how other brokers have responded to obstacles and opportunities.
Inside the Not So Big House: Discovering the Details That Bring a House to Life
By Sarah Susanka and Marc Vassallo (Taunton Press, 2005). Goodbye, McMansions. These compact homes make up for square footage with quality built-in features, creative décor, and a smart use of space.
The How of Wow: A Guide to Giving a Speech That Will Positively Blow ’Em Away
By Tony Carlson (AMACOM, 2005). Giving a speech is a prime opportunity to build your personal brand and connect with prospects. Don't pass up a chance to get your name out and reinforce your expertise. This book teaches you to give a confident speech that will resonate with listeners.
Organize Your Garage in No Time
By Barry Izsak (Que, 2005). Garages come in many shapes and sizes, but most have one thing in common: clutter. This book is filled with checklists, photos, and practical tips that will help sellers turn their garage into an asset.
The Art of Talking to Anyone
By Rosalie Maggio (McGraw-Hill, 2005). Each chapter of this book is full of scripts and practical tips—including what not to say—for conversations at conferences, social events, on the phone, on a date, and in a variety of other real-life scenarios.
Green Weenies and Due Diligence: Insider Business Jargon—Raw, Serious and Sometimes Funny By Ron Sturgeon (Mike French Publishing, 2005). Ever been stumped by a phrase you heard on the job? A normal dictionary won’t be much help, but this book will be. Although there are some serious and better-known business terms, most are more unusual—and in some cases, downright silly.
The Etiquette Edge: The Unspoken Rules for Business Success
By Beverly Langford (AMACOM, 2005). You may be an expert at selling real estate, but how professional are your manners? There are unspoken rules on how to conduct business gracefully, and when you break the rules it can damage your reputation.
Celebrating the American Home
By Joanne Kellar Bouknight (The Taunton Press, 2005).What makes a house extraordinary? This book attempts to answer that question by asking 50 of the country’s top residential architects to show us their all-time favorites.
The Tax-Free Exchange Loophole
By Jack Cummings (John Wiley & Sons Inc., 2005). A loophole in the U.S. tax code lets you defer capital gains taxes on real estate, as long as the profits are reinvested into a similar property. But you can’t fully enjoy all of the benefits it provides unless you know the rules
Investing in a Vacation Home for Pleasure and Profit
By James H. Boykin (Thomson South-Western, 2006). This book offers a straightforward guide to all of the steps involved in a vacation home investment. You’ll learn about various ownership strategies, tax implications, preparing a home for rent, and selling it for a profit.
The Pre-Foreclosure Property Investor’s Kit
By Thomas J. Lucier (John Wiley & Sons Inc., 2005). Interested in foreclosed properties? Rather than wait until homes hit public auction, buy the properties beforehand directly from the owners—beating your competition to the punch
May I Have Your Attention, Please? Build a Better Business By Telling Your True Story
By Chris Hilicki (John Wiley & Sons, 2005). Top brands connect with consumers on an emotional level. The author's introspective approach to brand-building requires you to draw from your life experiences, values, and beliefs as you create your public image.
Trump Strategies for Real Estate: Billionaire Lessons for the Small Investor
By George H. Ross (Wiley, 2005). The author, who you may know from Donald Trump's reality TV show "The Apprentice," explains how small investors can profit from Trump’s deal-making strategies.
Aesop & the CEO: Powerful Business Insights
By David Noonan (Nelson Books, 2005). In this book, ancient fables are repurposed as lessons in marketing, negotiation, leadership, and more. Those simple bedtime tales are more applicable to your work than you may think.
5 Minutes to a Great Real Estate Letter: A Desk Reference for Top-Selling Agents
By John D. Mayfield (Thomson Southwestern, 2005). This book provides hundreds of templates that will ease your letter-writing anxieties and help you craft succinct messages for a variety of scenarios encountered when buying or selling real estate.
Smart Investment Moves
By Dolf de Roos and Diane Kennedy (John Wiley & Sons Inc., 2005). A real estate investor and a tax strategist team up for a nuts-and-bolts guide to finding strong residential and commercial investments.
Time Traps: Proven Strategies for Swamped Salespeople
By Todd M. Duncan (Nelson Books, 2005). You can’t slow down time, but you can change the way you spend it. This motivational book explores eight traps that busy salespeople encounter, with each chapter ending with a time-saving summary of the main points.
Fundamentals of Marketing for the Real Estate Professional
By Doris Barrell and Mark Nash (Dearborn Real Estate Education, 2005). When you’re getting started in real estate, creating a strategic marketing plan is one task you don’t want to rush. This book covers all the bases with a clear roadmap to effective marketing and branding.
Real Estate Riches: How to Become Rich Using Your Banker’s Money
By Dolf de Roos (John Wiley & Sons Inc., 2005). De Roos, who owns hundreds of investment properties, shares success tips and encourages others to invest in his latest book. He walks both new and seasoned investors through the process, and urges practitioners to invest, too.
Done Deal: Insights from Interviews with the World's Best Negotiators
By Michael Benoliel (Platinum Press, 2005). The world’s best negotiators provide insights on how you can improve your game. Each chapter highlights an essential negotiation strategy from negotiators such as James A. Baker III, former secretary of state; and Christie Hefner, chairwoman and CEO of Playboy Enterprises.
Dream Getaway Home s
By Dale Mulfinger (The Taunton Press, 2004). If you've ever dreamed of building a vacation home, you can get plenty of inspiration just by paging through this book, which is packed with hundreds of vibrant photographs of getaway homes located in four outdoor settings.
Are You Missing the Real Estate Boom?
By David Lereah (Currency/Doubleday, 2005). In his book, aimed at consumers, the chief economist for the NATIONAL ASSOCIATION OF REALTORS® predicts the real estate market will continue to expand at a healthy clip well into the next decade.
Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time
By Maria Veloso (AMACOM, 2005). Get solid guidelines on how to create riveting headlines for your Web site and write copy in a way that engages your target audience. The author takes general persuasion and motivation techniques and applies them to writing for the Web.
Book Review Roundup: Books That Put Family First
Every minute in your busy day is precious, so make sure time with family is well spent. These three books help you find fun activities, manage your time, and lead a “highly effective” family (see below).
- Catch a Fish, Throw a Ball, Fly a Kite: 21 Timeless Skills Every Child Should Know (and Any Parent Can Teach!)By Jeffrey Lee, M.D. (Three Rivers Press, 2005). This instructional book tells you everything you need to know—complete with illustrations, safety tips, and jokes—to teach kids those essential skills such as skipping a rock and building a sand castle.
- The Organized Parent: 365 Simple Solutions to Managing Your Home, Your Time, and Your Family's LifeBy Christina Baglivi Tinglof (McGraw-Hill, 2002). This book is devoted to time savers and organizing tips to reduce stress at home and free up time that could be used for better things, like spending quality time with your family.
- The 7 Habits of Highly Effective FamiliesBy Stephen R. Covey (Golden Books Adult Publishing, 1998). Your goal should be to communicate well with family members, overcome challenges effectively, and build trust by keeping promises. That’s the main premise of this book, which looks at how to create a strong family bond in a turbulent world by adopting the seven habits.
Become a Mega-Producer Real Estate Agent: Profit from a Licensed Assistant
By Robert L. Herd (Thomson South-Western, 2005). When 70-hour workweeks become the norm, it’s time to make a choice: scale back your operations or hire a licensed assistant. This book offers guidance on the second option, with tips on hiring someone who will relieve you of time-consuming paperwork and keep the business running smoothly, even when you’re on vacation.
Real Estate Technology Guide: Winning with Technology
By Saul D. Klein, John W. Reilly, and Mike Barnett (Dearborn Real Estate Education, 2004). To succeed in real estate, you must stay a step ahead of the competition. And in today’s market, that means mastering the Internet and other technologies that can boost your productivity. If you don’t consider yourself on the cutting edge, this book by three of real estate’s better-known technology educators will put you on the right track.
Home Staging: Creating Buyer-Friendly Rooms to Sell Your House
By Lori Matzke, Photography by James Gross (Center Stage Home Inc., 2004). Good first impressions are crucial when you’re selling a house. This book uses hundreds of before-and-after photos to show how you can highlight the best features of various housing styles, from a tiny urban condo to a country farmhouse.
Real Estate Flipping: Grow Rich Buying and Selling Property
By Mark B. Weiss, CCIM (Adams Media Corp., 2004). Flipping real estate can be a risky endeavor. But if you’re willing to take on the risks and do your homework, flipping also can be a fun way to make a lot of money, says author Mark B. Weiss, CCIM.
Your Successful Sales Career
By Brian Azar with Len Foley (AMACOM, 2004). Forget pressure selling and fancy closing techniques; yesterday's strategies are ineffective in today's ultra-competitive marketplace. A winning sales career requires top communication skills and the ability to identify customers' motives for buying.
375 Housing Mistakes and How to Avoid Them
By Stephen Roulac (Property Press, 2004). It's all too easy to make mistakes when buying, selling, or living in a home. This hefty book may appear daunting, but it's easy-to browse as it covers one mistake per page, keeping descriptions to just a few paragraphs or less.
Maximum Influence: The 12 Universal Laws of Power Persuasion
By Kurt W. Mortensen (AMACOM, 2004). Most of the time, persuasion techniques are subtle and subconscious—you may not even know you're doing them. By bringing them out of the subconscious and engaging in the 12 laws of persuasion, you can gain instant influence over others and inspire people to take action
Time Power: A Proven System for Getting More Done in Less Time Than You Ever Thought Possible By Brian Tracy (AMACOM, 2004). Does your head spin just thinking about everything you have to get accomplished in one day? The author shares his time management system that he says will give you two extra hours per day to spend as you choose.
Cottages: The New Style
By James Grayson Trulove (Harper Design International, 2004).This book showcases 16 different resort cottages in a variety of locales, including mountains, desert, farmland, and ocean. And even though the architecture varies, the cottages all share a love of beautiful natural materials.
Five Minutes to a Great Real Estate Sales Meeting: A Desk Reference for Managing Brokers
By John D. Mayfield (Thomas South-Western, 2004). Any managing broker knows it’s not easy to orchestrate a truly motivating sales meeting. Luckily, the author of this book has done much of the work for you, with detailed plans for 52 concise sales meetings—one for each week of the year.
The House to Ourselves: Reinventing Home Once the Kids Are Grown
By Todd Lawson and Tom Connor (Taunton Press, 2004). Not all empty nesters are interested in folding their tents—or houses and condos—and scaling back because they're now the only ones living in what was once a bustling family residence. This book looks at variations of the empty-nest genre.
The Relationship Edge in Business: Connecting With Customers and Colleagues When it Counts
By Jerry Acuff with Wally Wood (John Wiley & Sons Inc., 2004). Personal relationships are the building blocks of business success, the author says. He shares techniques for developing strong connections with people in your business life—a process that starts with asking the right questions to spur meaningful dialogues.
How a Second Home Can Be Your Best Investment
By Tom Kelly and John Tuccillo (The McGraw-Hill Cos., 2004). Whether you plan to live in it or rent it out, a second home is a great investment, say the authors of this book. But making a decision about where to buy can be a lot tougher than when you purchased your primary home.
Killing the Sale: The 10 Fatal Mistakes Salespeople Make and How to Avoid Them
By Todd M. Duncan (Thomas Nelson Inc., 2004). There’s no shortage of tips about what you should do to close the big sale. This book focuses on what not to do. It deals with the 10 fatal mistakes that can destroy not only a deal, but an entire sales career.
Rooms: Creating Luxurious, Livable Spaces
| By Mariette Himes Gomez (Regan Books, 2003). When it comes to creating a sense of opulence in your home, it’s all about tasteful details. The author uses examples from her house in the country and Manhattan apartment. |
Real Estate Rainmaker: Guide to Online Marketing
By Dan Gooder Richard (John Wiley & Sons Inc., 2004). This book offers tips and strategies for creating a thriving real estate business on the Web.
First Home With Style
By Brian Kramer and the editors of Better Homes & Garden Books (Better Homes & Garden, 2004). After moving into a new home, it's time to figure out what decorating style best suits you.
The Real Estate Agent’s Field Guide
By Bridget McCrea (AMACOM, 2004). The author, a former Century 21 sales associate, brings you up to speed on major real estate industry changes in her debut book, citing professionals who have found ways to compete in what she calls a “Wild-Wild-West-like environment.”
Book Review Roundup: Books for Female Homebuyers
This review looks at three home repair books that empower your female clients to roll up their sleeves and 'do-it-herself' (see below).
- Dare to Repair: A Do-it-Herself Guide to Fixing (Almost) Anything in the HomeBy Julie Sussman and Stephanie Glakas-Tenet (Harper Resource, 2002). This book encourages women to try to make their own repairs with clear-cut instructions, helpful illustrations, and safety tips.
- Nesting: It’s a Chick ThingBy Ame Mahler Beanland and Emily Miles Terry (Workman Publishing Co., 2004).The authors looked to each another for decorating inspiration, cooking savoir faire, and home-repair backup help. They also asked others for suggestions, expanding their chick network to about 300 women.
- Home Maintenance for DummiesBy James Carey and Morris Carey (Wiley Publishing Inc., 2002). The tips at the back of this book make it well worth its price. The first group of 10 tips covers preventive maintenance, such as replacing filters to make equipment run smoothly and being sure the drains run freely.
Book Review Roundup: Smart Advice for When You're Not Healthy
This review looks at five books that will help you stay financially afloat despite an accident or illness (see below).
- Working for Yourself: Law and Taxes for Independent Contractors, Freelancers and ConsultantsBy Stephen Fishman (Nolo Press, 2002). Disability coverage can be tough for the self-employed to secure. Fishman, an attorney, provides a good tip to make the purchase easier: Show an insurer you operate a successful business.
- Hassle-Free Health Coverage: How to Buy the Right Medical Insurance Cheaply and EffectivelyBy The Silver Lake Editors (Silver Lake Publishing, 1999). This is a practical volume in a slim format that can be tucked into your briefcase or taken with you when interviewing insurance agents or brokers.
- Insurance for DummiesBy Jack Hungelmann (For Dummies, 2001). Being disabled is difficult enough without having the financial drain and heartache of changing your lifestyle because you didn’t have coverage to protect your monthly expenses.
- The Complete Idiot’s Guide to Buying Insurance and AnnuitiesBy Brian H. Breuel (Alpha Books, 1996). Bruel, an attorney with 30-plus years experience in the insurance industry, understands this topic well and devotes a chapter to individual disability policies and another to business disability insurance.
- Personal Finance for DummiesBy Eric Tyson (John Wiley & Sons Inc., 2003). Formerly a financial planner and now a full-time author, Tyson is an entrepreneur dependent on himself for his income. He says people under age 45 suffer more than a third of all disabilities, and most couldn't have been predicted.
Book Review Roundup: Books to Help You Get, and Stay, Organized
This review looks at four books that will help you declutter and develop effective filing systems (see below).
- The Office Clutter CureBy Don Aslett (Marsh Creek Press, 1994). Aslett understands the messes that accumulate in offices. The professional office cleaner says a good incentive for clearing out the clutter is to avoid having bad things happen to “good” papers: coffee stains, dirty fingerprints, rust from paper clips.
- Organizing Your Home Office for Success: Expert Strategies That Can Work for YouBy Lisa Kanarek (Blakely Press, 1998). Kanarek’s tactics will work whether your office is at home or in a corporate setting. She also covers turning your car into a mobile office, useful for salespeople constantly on the move.
- Organizing Your Work Space: A Guide to Personal ProductivityBy Odette Pollar (CrispLearning.com, 2nd Ed., 1999). Pollar’s golden rules of organization are to keep a filing system “simple, easy, and manageable.” She says to file papers in broad categories, label with easy-to-remember nouns, and alphabetize groups for easy retrieval.
- Organizing for DummiesBy Eileen Roth with Elizabeth Miles (Hungry Minds Inc., 2000). A member of the National Association of Professional Organizers (NAPO), Roth offers a good incentive to file papers. She says people waste as much as 4.3 hours a week searching for papers.
Making Big Money Investing in Foreclosures Without Cash or Credit
By Peter Conti and David Finkel (Dearborn Trade Publishing, 2003). Whether you want to know more about foreclosures to better serve your investor clients or to start investing in them, this book teaches you the basics of how to buy, finance, and profit from these properties.
Opening Doors: Selling to Multicultural Real Estate Clients
By Michael D. Lee, CRS, GRI (Oakhill Press, 1999). This book serves as a valuable resource for any real estate salesperson who wants to expand his or her sales by working with clients from different ethnic and cultural backgrounds.
American Homes: An Illustrated Encyclopedia of Domestic Architecture
By Lester Walker (Black Dog & Leventhal Publishers). Don't let the title fool you. Although it's a comprehensive look at 103 U.S. residential home styles illustrated by more than 1,000 line drawings, the book provides an easy-to-read, perusable format that makes it a perfect reference.
Manners That Sell: Adding the Polish That Builds Profits
By Lydia Ramsey (Longfellow Press). Professional appearance and behavior lend salespeople credibility with customers and prospects, and ultimately contribute to your overall business success. But shifting standards can make identifying proper etiquette a nettlesome proposition.
Terri Murphy's E-Listing and E-Selling Secrets for the Technologically Clueless, 2nd Ed.
By Terri Murphy (Real Estate Education Company). This book includes instructions on basics such as setting up e-mail, choosing an Internet service provider, and understanding netiquette. It also addresses more advanced concepts, such as selecting content to maximize your Web site.
Harvard Business Review on Finding and Keeping the Best People
By various academics, authors, and business owners (Harvard Business School Press). This title is part of the “Harvard Business Review Paperback Series,” designed to provide managers and professionals with information they need to stay competitive in a fast-paced business environment.
Purple Cow: Transform Your Business by Being Remarkable
By Seth Godin (Portfolio, 2003). The purple cow symbolizes the creative, innovative, and remarkable ideas to differentiate a business from its competitors. Brown cows are invisible and boring, but purple cows stand out and generate word-of-mouth buzz.
Reaching Out: The Financial Power of Niche Marketing
By Doris Barrell and Mark Nash (Dearborn Real Estate Education). Amidst growing competition and consolidation in the real estate industry, niche marketing allows real estate professionals to cultivate a loyal, consistent client base. This book shows you how to select and develop a niche.
Internet Marketing in Real Estate
By Barbara Cox and William Koelzer (Prentice Hall). The book provides guidelines for building a Web presence, including what features and information to include on your site, and screen shots of actual real estate sites to demonstrate these suggestions.
Real Estate Loopholes: Secrets of Successful Real Estate Investing
By Diane Kennedy and Garrett Sutton (Warner Books). This book continues the “Rich Dad’s Advisors” series with advice on how readers can capitalize on the tax advantages available to real estate investors to gain the maximum benefit from their properties.
Doing the Right Thing: A Real Estate Practitioner’s Guide to Ethical Decision Making
By Deborah H. Long (Gorsuch/Prentice Hall). This workbook-style book helps real estate practitioners develop their ethical decision-making skills by using case studies from real estate trade publications, daily newspapers, and hypothetical questions.
Your Successful Real Estate Career
By Kenneth W. Edwards (AMACOM). Among the most sustaining introductory books about real estate, this new fourth edition of provides guidance for anyone new to the real estate industry and those who are considering real estate as a career.
Love ’Em or Lose ’Em: Getting Good People to Stay
By Beverly Kaye and Sharon Jordan-Evans (Berrett-Koehler Publishers Inc.). Who are the “good people” within your brokerage, and how do you keep them engaged, excited about coming to work, and performing at their peak?
Moneyball: The Art of Winning an Unfair Game
By Michael Lewis (W.W. Norton & Co., 2003). This book offers an inside look at how the Oakland Athletics’ general manager Billy Beane disproved the widespread theory that money is the primary driver of success in baseball.
Retire in Style: 50 Affordable Places Across America
By Warren R. Bland, Ph.D. (Next Decade Inc., 2001). The author, a geography professor at California State University-Northridge, guides readers across 10 regions and 23 states to search out affordable, retiree-friendly communities in the country.
TurboStrategy: 21 Powerful Ways to Transform Your Business and Boost Your Profits Quickly
By Brian Tracy (AMACOM, 2003). Taking the time to assess your business operations, workers, market conditions, and competition can help you formulate a forward-looking plan to transform your business into a streamlined profit machine.
Investing in Real Estate, 4th Ed.
By Andrew McLean and Gary W. Eldred (John Wiley & Sons Inc.). Although many investors are already putting their money into property, the book makes a strong, statistical case for real estate over stocks even when Wall Street is on an upswing.
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By Mark B. Weiss (Adams Media Corp.). This is not only a great reference for first-time homeowners, but can help you understand their perspective better as well. This easy-to-read book covers every aspect of the home buying experience.
Use What You’ve Got & Other Business Lessons I Learned from My Mom
By Barbara Corcoran (Putnam). Corcoran, a New York City super-saleswoman, combines humor and practical advice to show how she translated the life lessons of a struggling New Jersey childhood into real estate success.
21 Things I Wish My Broker Had Told Me: Practical Advice for New Real Estate Professionals
By Frank Cook (Dearborn Real Estate Education, 2002). This easy-to-read paperback compiles advice from top-producing real estate professionals that can guide you from the first day you pull into the brokerage parking lot through your first sale and beyond.
What Every Home Owner Needs to Know About Mold (And What to Do About It)
By Vicki Lankarge (McGraw-Hill, 2003). Concerns about the health risks of mold have sparked lawsuits, raised insurance rates, and lowered the value of some homes. One of the best ways to protect yourself from mold hysteria is by helping your buyers educate themselves.
Focal Point: A Proven System to Simplify Your Life, Double Your Productivity, and Achieve All Your Goals
By Brian Tracy (AMACOM, 2002). The book uses numerous anecdotes and easy-to-remember formulas to eliminate the extraneous from your personal and professional life and concentrate on what you really care about.
Real Estate Office Management: A Guide to Success
By Robert L. Herd (South-Western, 2003). A branch manger with Long Realty Co. in Tucson, Ariz., explores what new managers can expect and gives advice choosing a company and on recruiting a sales force.
Streetwise Landlording and Property Management: Insider’s Advice on How to Own Real Estate and Manage It Profitably
By Mark B. Weiss and Dan Baldwin (Streetwise, 2003). The book offers advice on managing investment properties and gets you up to speed on the new skills you need to become a successful rental property owner.
The Millionaire Real Estate Agent
By Gary Keller with Dave Jenks and Jay Papasan (Rellek Publishing Partners, 2003). Becoming a millionaire real estate professional isn’t about money, it’s about achieving your highest potential.
How to List and Sell Real Estate: Executing New Basics for Higher Profits
By Danielle Kennedy and Warren Jamison (South-Western College Publishing, 2002).The book provides a training program that guides readers on how to build a sustainable, profitable real estate business. Also a great refresher course for experienced practitioners.
Preparing for Terrorism: A Property Manager's Guide
By the Institute for Real Estate Management (IREM Foundation, 2002).This book helps you develop a plan to protect your staff, residents, and property against terrorist attacks. It also teaches you how to asses your exposure, and respond to an attack.
Speak and Grow Rich
By Dottie and Lilly Walters (Prentis Hall Press, 2002). The authors give advice to those wishing to pursue a professional speaking career. It also offers tips for those with more modest goals, such as feeling comfortable explaining the local real estate market to a group of business owners.
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