Looking for a large and lucrative market for your products and services? REALTORS® represent 1.13 million members of the National Association of REALTORS® and comprise the largest professional association in the U.S. As independent contractors, REALTORS® call the shots on purchasing the products and services they need to build and grow their businesses. And clients count on REALTORS® to be a trusted resource for anything and everything related to real estate. One of the surest ways to spread the word about your products and services is to get a REALTOR®’s recommendation. Advertising in the REALTOR® Magazine family of products is the best way to make sure that your products and services are seen by the real estate professionals who buy and recommend them.
TOP TEN REASONS TO ADVERTISE TO REALTORS®
1. Collectively, REALTORS® spend $6.6 billion on products and services annually for their businesses.
2. REALTOR® incomes are consistently higher than the national average – 1.5 times the national average in 2009.
3. Today’s REALTOR® typically spends more than $6,580 annually—twenty percent of their income—on business expenses.
4. 9 out of 10 REALTORS® recommend all kinds of products and services to their colleagues, clients, and others – from home inspectors and mortgage brokers, to moving companies and utilities.
5. REALTORS® spend an average of 47 minutes reading each REALTOR® Magazine issue
6. Two-thirds of REALTORS® have visited REALTOR® Magazine Online to follow up on something they read in print.
7. 89% of REALTORS® maintain a home office, and supply it with fax machines, computers, wireless Internet, software packages, and more.
8. 72% of REALTORS® do not receive any benefits through their firm. This includes health insurance, dental coverage, and life insurance.
9. 86% of REALTORS® take action after reading REALTOR® Magazine, including visiting an advertiser’s Web site, buying products or services advertisers, and discussing an ad/article without someone else.
10. 28% of REALTORS® don’t read other business or real estate publications but 80% of REALTORS® read three out of four issues of REALTOR® Magazine.
Sources: National Association of REALTORS® 2009 Member Profile; NAR membership database, June 2009; 2009 REALTOR® Magazine Reader Profile Study, MRI Market Solutions; Harvey Communication Measurement Studies, April 2009 and December 2008; NAR Member Attitudes and Advertising Tracking Study, Carton Donofrio Partners, Inc., November 2008; 2007 Show Daily Survey
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