Internal News Service
The National Association of REALTORS®’ Internal News Service provides three different e-mail reports to NAR audiences on NAR activities, including legislative and regulatory updates, events, legal analysis, and late-breaking news.
LARGE BROKERS REPORT
The newsletter is e-mailed to NAR’s 500 largest brokers and contains the latest news and information critical to large broker members.
• Circulation: Approx. 590, which includes the nation’s top 500 brokers plus subscribers
• Distribution: Twice a month
• Delivery rate: 97.8% average
• Open rate: 30.2% average
• Click-through rate: 6.8% average
Source: e-Dialog, April 2009–May 2009
Audience Information
The heads of the 500 largest residential real estate companies in the country (as ranked by closed transaction sides and closed sales volume in the 2009 RealTrends 500 annual survey) represent:
• Total sides closed by Top 500: 1,836,708
• Total sales sold by Top 500: $555.4 billion
• Average number of offices: 10
• Average number of salespeople per company: 534
2010 LARGE BROKER REPORT ADVERTISING RATES
In-Text Ad $1,552 net per month (includes two issues)
Upper Rail Ad $1,342 net per month (includes two issues)
Lower Rail Ad $1,035 net per month (includes two issues)
2010 LARGE BROKER REPORT DELIVERY DATES
The Large Broker Report is delivered on the second and fourth Thursday of every month. This schedule may be adjusted where necessary for federal holidays.
2010 MARKETPLACE REPORT
This newsletter is e-mailed to association executives, association staff, and regional MLS executives, and contains updates on NAR products, services, events, education, and resources.
• Circulation: Approx. 1,817 association executives, MLSs, association senior staff, and subscribers
• Distribution: First Friday of every month
• Delivery rate: 97.8% average
• Open rate: 36.4% average
• Click-through rate: 41% average
Source: e-Dialog, April 2009–June 2009
2010 MARKETPLACE REPORT ADVERTISING RATES
In-Text Ad $517 net per issue
Upper Rail Ad $414 net per issue
Lower Rail Ad $309 net per issue
2010 MARKETPLACE REPORT DELIVERY DATES
The Marketplace Report is delivered on the first Friday of every month. This schedule may be adjusted where necessary for federal holidays.
REALTOR® AE REPORT
The REALTOR® AE e-mail report is sent to association executives (AE’s), association staff, and regional MLS executives, and contains the latest news and information critical to REALTOR® associations.
• Circulation: Approx. 1,838 association executives, MLSs, association senior staff, and
subscribers
• Distribution: Every Wednesday
• Delivery rate: 98.5% average
• Open rate: 43.1% average
• Click-through rate: 43.7% average
Source: e-Dialog, April 2009–May 2009
2010 REALTOR® AE REPORT ADVERTISING RATES
In-Text Ad $517 net per issue
Upper Rail Ad $414 net per issue
Lower Rail Ad $309 net per issue
2010 REALTOR® AE REPORT DELIVERY DATES
The AE Report is delivered every Wednesday. This schedule may be adjusted where necessary for federal holidays.
2010 SPACE AND MATERIAL CLOSING DATES
Space and material are due via e-mail to jpowers@realtors.org no later than five business days prior to issue delivery date.
E-NEWSLETTER SPECIFICATIONS
Text Ad Specifications
Please provide 20-30 words of text with URL. REALTOR® Magazine Online recommends using the least amount of words possible for the maximum advertising impact.
Rail Ad Specifications (Maximum file size: 13K)
Format .GIF or .JPG; 1 pixel border required
Maximum file size 10K
Animation Recommended two loop maximum for optimal results.
Dimensions 120 pixels wide x 240 pixels high
URL Please provide the URL address to which you want the ad to link.
Text Please provide 20-30 words of text with URL for those who cannot receive HTML. REALTOR® Magazine Online recommends using the fewest amount of words possible for the maximum advertising impact.
REPORTS
Upon request, the number of impressions and click-throughs will be provided via e-mail to customers on a monthly basis and will be sent approximately ten days after deployment.