Display Advertising Specifications
TRIM SIZE
Trim size for REALTOR® Magazine and “For Brokers” is 8" x 10-1/2". Binding saddle stitched. Jogs to top, 1/8" trim.
SPACE (NON-BLEED SIZES) WIDTH DEPTH
Spread 15-1/2" 10"
Full Page 7-1/2" 10"
1/3 Page (Horizontal) 7-1/2" 3"
1/4 Page (Horizontal) 7-1/2" 2-1/8"
1/6 Page (Panoramic) 7-1/2" 1-1/2"
1/2 Page (Horizontal) 7-1/2" 4-1/2"
1/6 Page (Horizontal) 4-13/16" 2-3/16"
SPACE (BLEED SIZES) WIDTH DEPTH
Spread 16-1/4" 10-3/4"
trims to 16" 10-1/2"
maximum live area 15-1/2" 10"
Full Page 8-1/4" 10-3/4"
trims to 8" 10-1/2"
maximum live area 7-1/2" 10"
No extra charge for bleeds. Spreads and full pages may bleed.
SPECIFICATIONS
• Digital advertisements are accepted in Macintosh format (Quark, InDesign, Illustrator, Photoshop) with all supporting images and fonts, or you may supply the ad as a high-resolution PDF (PDFx1a). Pagemaker and Freehand files are not accepted.
• Ads can be submitted on CD or e-mailed to kcoleman@realtors.org. All e-mailed native files should be compressed with StuffIt Deluxe, making sure they’re not self-extracting, to avoid problems.
• Proofs must be supplied for all ads. PDFs are acceptable as long as color is not critical.
• Cover position ads should employ line screens no finer than 133. Cover material should be prepared to SWOP specifications (www.swop.org), allowing for 18-22% gain on press. Separations should be prepared with a maximum total tonal density of 280%.
• Inside ads should employ line screens no finer than 120. Material should be prepared allowing for approximately 30% gain on press. Separations for ads within the magazine should be prepared with a maximum total tonal density of 260%. Any screen that will not be acceptable if printed as a solid should be held below 85%.
• REALTOR® Magazine is printed in 4-color process (CMYK). PMS colors will be converted to their 4-color equivalents.
• All advertising is subject to review for trademark use and copy content. Production costs for any mechanical or copy changes will be charged back to the advertiser.
• Contact the Advertising Production Coordinator at (312) 329-8461 or kcoleman@realtors.org for additional production information.
INSERT AND BRC MECHANICAL REQUIREMENTS
• Inserts require publisher’s approval for copy and mechanical specifications prior to running. Inserts may be furnished to REALTOR® Magazine pre-printed, or contact your sales representative for an insert printing quote.
• Generally, minimum stock weight 60 lb. text; maximum stock weight 100 lb. text. Heavier paper stock may be accepted upon evaluation and may incur additional charges. Minimum stock weight for BRCs: 7pt. card stock. Inserts may bind-in or be tipped.
• Special requirements for inserts and BRCs may incur additional bindery costs. For insert and BRC specifications, deadlines, quantities, and shipping information, contact the Advertising Production Coordinator at (312) 329-8461 or at kcoleman@realtors.org.
CONTRACTS AND INSERTION ORDERS SHIPPING INSTRUCTIONS
Send advertising contracts and insertion orders Send material by material closing date to:
by space closing date to:
Advertising Sales Associate Advertising Production Coordinator
REALTOR® Magazine REALTOR® Magazine
430 N. Michigan Avenue 430 N. Michigan Avenue
Chicago, IL 60611 Chicago, IL 60611
Phone: (312) 329-8332 Phone: (312) 329-8461
Fax: (312) 329-8174 Fax: (312) 329-8184
E-Mail: jpowers@realtors.org E-Mail: kcoleman@realtors.org