Business Tools - All Toolkits

Practical real estate knowledge for the professional REALTOR®
 
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Content at a glance for all Tool Kits The brightest ideas for improving the selling process Ready-to-go agendas, activities, and talking points for your next meeting Be a Broker Improve your neighborhood through community service

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Sales & Marketing Sales Meetings Brokers Good Neighbors

Personal Marketing
Sample marketing plans and budgets, gifts and giveaways, print and online marketing,
niche markets, and more

Prospecting
Plans, cold and warm calling tips, community involvement, tracking results, public speaking, and more

Listings
Prelisting packets, sample listing presentations, counters to price and other objections, presentation ideas for FSBOs and relos, ready to go stats to include in listing resentations, and more

Working with Buyers
Understanding agency, qualifying buyers, listening tips, buyer demographics, prospecting for buyers, Internet-empowered buyers, staying safe while showing homes, firing buyers, and more

Property Marketing
Listing and marketing checklist; ad copy headlines and teasers; advertising budgets; broadcast, print, and online advertising tips and strategies; open houses; auctions, and more

Negotiating
Understanding motivation, negotiating by e-mail, presenting offers, answering objections, multiple offers, counteroffers, and more

Closing
Transaction checklist, earnest money disputes, ideas for rejected borrowers, inspections and repairs, a walk-through checklist, saving closing disasters, commission disbursements, procuring cause, and more

Follow Up
Developing a follow-up system, improving customer satisfaction, building referrals, great closing gifts, customer-appreciation events, and more

Facilitator Resources
Meeting-planning tips, humorous stories, team-building exercises, and
Web site and book titles
on running great meetings

Prepackaged Sales Meetings
> Converting FSBOs
> Reducing Stress
> Better Listing Presentations
> Better Time Management
> Fair Advertising Practices
> Negotiating Resolvable differences
> Prequalifying Buyers
> Property Disclosures

> Ramping Up Referrals

> Real Estate Taxes 101

> Safety
> Understanding Agency
> Using E-mail Effectively
> Working with Difficult Clients

Controlling Business Risks
Agency, antitrust, disclosure, personnel, and fair housing risks; contract liability, communications and online policies, insurance, antitrust, case studies, quizzes, and more

Hiring Personnel
Recruiting salespeople, assistants, and managers, recruiting, interviewing, compensation, psychological testing, and more

Retirement Planning
Budgeting, tax-deferred savings vehicles, estate planning, selling your business, selling your book of business, merger options, quizzes, and more

Retaining Top Personnel
Orientation, training, motivation, coaching and mentoring, performance assessment, and more

Becoming a Volunteer
Tips for making time for service work, identifying your valuable skills, determining what type of work is most rewarding for you, recruiting and retaining volunteers, and raising money for your cause