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Personal Marketing
Sample marketing plans and budgets, gifts and giveaways, print and online marketing,
niche markets, and more
Prospecting
Plans, cold and warm calling tips, community involvement, tracking results, public speaking, and more
Listings
Prelisting packets, sample listing presentations, counters to price and other objections, presentation ideas for FSBOs and relos, ready to go stats to include in listing resentations, and more
Working with Buyers
Understanding agency, qualifying buyers, listening tips, buyer demographics, prospecting for buyers, Internet-empowered buyers, staying safe while showing homes, firing buyers, and more
Property Marketing
Listing and marketing checklist; ad copy headlines and teasers; advertising budgets; broadcast, print, and online advertising tips and strategies; open houses; auctions, and more
Negotiating
Understanding motivation, negotiating by e-mail, presenting offers, answering objections, multiple offers, counteroffers, and more
Closing
Transaction checklist, earnest money disputes, ideas for rejected borrowers, inspections and repairs, a walk-through checklist, saving closing disasters, commission disbursements, procuring cause, and more
Follow Up
Developing a follow-up system, improving customer satisfaction, building referrals, great closing gifts, customer-appreciation events, and more
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Facilitator Resources
Meeting-planning tips, humorous stories, team-building exercises, and
Web site and book titles
on running great meetings
Prepackaged Sales Meetings
> Converting FSBOs
> Reducing Stress
> Better Listing Presentations
> Better Time Management
> Fair Advertising Practices
> Negotiating Resolvable differences
> Prequalifying Buyers
> Property Disclosures
> Ramping Up Referrals
> Real Estate Taxes 101
> Safety
> Understanding Agency
> Using E-mail Effectively
> Working with Difficult Clients
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Controlling Business Risks
Agency, antitrust, disclosure, personnel, and fair housing risks; contract liability, communications and online policies, insurance, antitrust, case studies, quizzes, and more
Hiring Personnel
Recruiting salespeople, assistants, and managers, recruiting, interviewing, compensation, psychological testing, and more
Retirement Planning
Budgeting, tax-deferred savings vehicles, estate planning, selling your business, selling your book of business, merger options, quizzes, and more
Retaining Top Personnel
Orientation, training, motivation, coaching and mentoring, performance assessment, and more
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Becoming a Volunteer
Tips for making time for service work, identifying
your valuable skills, determining what type of work is most rewarding for
you, recruiting and retaining volunteers, and raising money for your cause |