Developing a Property Marketing Plan

Listing and Marketing Checklist

Marketing Media To Consider
  Advanced tip

Property Advertising Techniques
  Advanced tip

Advanced: Getting the Most from Your Advertising Dollars

Online Property Marketing
  Advanced tip

Conducting Open Houses
  Advanced tip
  Advanced tip

Alternative Selling Options
  Advanced tip

Complying with Fair Housing
  Broker tip

Property Disclosure
  Broker tip

Common Property Hazards
  Broker tip
  Advanced tip

Property Marketing Quiz

Bright Ideas: Property Marketing

More Resources: Property Marketing

Code of Ethics: Property Marketing

 ALTERNATIVE SELLING OPTIONS

For the Advanced Salesperson
Pluses and Minuses of Online Auctions

Most online auctions today are conducted through sites operated by real estate auctioneers or brokerage companies. Most auction sites designed for consumers to use directly have ceased operations.
  • Prices realized are often lower than conventional sales, so commissions may be less.
  • Because of the large sums involved, residential buyers are often reluctant to use the rapid buying approach auctions offer.
  • Like any new technology, most people prefer to stick with the known.

Tip: Unlike some online auction services, real estate professionals may list properties on Yahoo! Auctions free of charge. Showing this option at a listing presentation is a great promotional tool. —Michael Russer, “Mr. Internet,” Russer Communications, Santa Barbara, Calif.

Like-kind, or 1031, Exchanges
Like-kind exchanges of real estate property offer owners a way to defer (not avoid) paying taxes on any capital gains realized from the sale of the property. Like-kind exchanges cannot be used for owner-occupied, residential real estate, but are a viable option for commercial property or residential property held as an investment.

The requirements for an allowable 1031 exchange are extremely technical and inflexible.
  • All tax-deferred exchanges must take place within set time limits, usually 180 days.
  • Exchanged properties don’t have to have the same use, but should be comparable in value. Taxes may be owned on any non-real estate assets transferred to even the price.
  • An intermediary, often a title company or attorney, can temporarily hold title to the properties if parties haven’t identified properties for exchange within the given time frame.
Like-kind exchanges are complex and failing to comply with regulations can lead to the disqualification of the exchange, so get expert advice before you start.

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© Copyright, 2012, by the NATIONAL ASSOCIATION OF REALTORS®

02/08/2012 08:16 PM