April 2008: Print Magazine Table of Contents

Voices

President
Editor
Letters

Real Life

Seeding a New Sales Cycle
See the impact of new FHA and conforming loan limits on high-cost markets.

Economy
Increased loan limits will trigger a positive chain reaction.

Market Pulse
Indexes of recent sales activity and projections for the next six months.

Cool Tools
Sticky reminders.
Capturing clients’ raves.
Interactive floor plans.

Fast Takes
Borrowers navigate new financing hoops.
Real estate leaders gather to enhance federal advocacy.

In Court
A state court rules that prospect lists are not trade secrets.

Your NAR
Salesgenie.com provides a stream of online prospects.
Visit NAR’s Midyear Trade Expo booth.


This Month’s Buyer’s Guide: GPS SYSTEMS

FEATURES

Your Handbook for Success
Our annual extravaganza of tips, techniques, and tactics brings you 165 reliable ideas to help make ’08 a great year for you — and make sure to check out each section’s online edition for bonus tips and quizzes to test your knowledge.

Sales & Marketing
Make your sales goals, stay on top of market trends, solidify relationships with prospects, and maintain your positive outlook

Home & Design
Whip less-than-perfect listings into shape with these ideas to help sellers get top dollar by giving their property that special appeal.

Law & Ethics
You measure success by hard numbers — but just as important is how you do business. Stay in the clear with these guidelines.

Technology
Use the hottest gadgets and Internet tools to bring new efficiency and productivity to your work life.

Commentary
To combat oversupply, give investors incentives to buy excess housing.

Last Word
“Best Places” creator Bert Sperling talks about why his lists are so compelling.


THIS MONTH ONLINE


The Cleverest Promotional Giveaways
You mailed us dozens of your most effective and memorable giveaways that you use to reach out to prospects. Now, see some of the best ideas and get inspired for your own giveaways.


Never Get Lost Again
A GPS navigation system can get you from point A to point B effortlessly. Check out the latest GPS models and learn what features you should look for before you buy.

Lists and More Lists!
Didn’t get your fill of lists from this month’s issue? Well, we have more of them for you online. Get more tips on sales & marketing, technology, and more.

Sales Coach: The Modern-Day Open House
The digital age has taken open houses to the next level. Find out how you can use technology to put your next open house on the cutting edge.


Quiz: Holding Onto Referrals
How can you make sure customers keep coming back to you for all their real estate transactions? Take this online quiz to see if you’re taking the right steps to holding onto your customers for life.


Blogs
Must-Visit Real Estate Blogs Real estate books and author chats, behind-the-headlines stories from the magazine’s editors, and an online meeting place for young professionals. What more could you want? REALTOR® magazine online has three blogs to keep you in the loop all month. Subscribe to each blog’s RSS feeds and e-mail updates. Start getting connected.

In the Trenches
Funny On-the-Job Stories Take a break from your day for a laugh! Read this month’s In the Trenches, which captures the hilarious job adventures of your peers.

How I Sold It: Going Once, Twice — Sold!
With a small-town real estate market hobbled by factory and store closings, Greg A. Storey used an auction to close a sale for almost double the market price.

Book Excerpt: The Basics of 1031 Exchanges
Better serve your clients’ needs by knowing the ins and outs of the 1031 exchange and who can benefit from them.

Architecture Coach: Buyers Rediscover Appeal of Kit Homes
Beyond the nostalgia of understanding how your parents and grandparents grew up, a new generation of home owners are drawn to the turn-of-the-century catalog homes.

APRIL POLL
What most contributed to the subprime fallout? Vote at REALTOR.org/realtormag.

MARCH POLL RESULTS

Would you be more likely to promote FHA loans if the limits were higher?
Yes 74%
No 12%
Not Sure 14%
*Results as of March 5, based on 146 responses

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