on outside of envelope:

Don’t throw away this envelope yet!
It contains your VIP Client Club Account Number!
(See inside for details)

CLOSING - VIP CLIENT CLUB

Date


Name
Address
City, State, Zip

Dear_____________________,
PUT MORE MONEY IN YOUR POCKET
WITH THE VIP CLIENT CLUB!

Congratulations! You have recently been inducted into the VIP Client Club! Your personal VIP Client Club account number is printed immediately below your name and address on the envelope this letter came in. (All right. Did you throw it away already? Well, not to worry--we included another label here that can be affixed in your address book under my name and address).

For years, I have been providing valuable services to real estate buyers and sellers--in fact, I’ve touched the lives of thousands of investment owners, families and individuals in this area.

There is a group within that group, however, that has grown more special to me over the years. In a number of instances, you have shown me that you’ve valued our business relationship and, frankly, it’s clients like you who keep this business interesting and fun for me.
VIP Client Club
Page 2

You’ve Been a Great Client and It’s
High Time You Are Officially Added
to My VIP Clients List!

I don’t extend this offer too many clients and for good reason. My VIP program isn’t made up of coupons or Kool-aid spritzers at an annual holiday party. Nor does it cost you a dime. I prefer to reward my clients with cash in their pockets! No, no, I’m not talking bribery here. Because you’re a part of my VIP Client Club, I will merely be extending some very special services and discounts to you that allow you and your closest circle of friends to save money in the real estate process. It’s more like a “Frequent Flyer” plan for real estate clients and it works in similar point fashion. Let me explain:

You Earn Points That Lead to Very Special Services and Discounts:
1. Call us with a correct new address, phone, fax or e-mail number and you get 2 points.

2. Call us with a referral -- either a buyer or seller ANYWHERE IN NORTH AMERICA who buys or sells real estate
within one year of telling me, and uses a real estate broker that I suggested and you get 3 points.

3. Buy or sell with Walter Sanford in the next 24 months and get an immediate 5 points at close.

Each Point Is Worth 1 percent off My Already-Competitive Commission! AN EXAMPLE:


You call with your new fax number1 Point
You call with your new address1 Point
Grandmother sells her home in Nebraska using a broker that I research and refer to her3 Points
You list your property with me, I sell it5 Points
  
TOTAL =10 Points


How Do 10 Points Translate to Money in Your Pocket?
Let’s say the property you asked me to sell went for $242,000 and I handled both
VIP Client Club
Page 3


the buyer and the seller at a 6 percent commission (already discounted from 7 percent because you’re a past client) that would be a fee of $14,520. But now apply your points for a savings of 10% or $1,452.00 in your pocket!

Besides Saving Thousands in Commissions, Look at All this Free Stuff You Can Take Advantage of:
Your points accumulate until you have my services for free. Or, cash them in any time you want! We keep track of all your points on a software program we’ve designed for this purpose. Just call my office, give your name or special VIP Client Club Account Number, and we’ll total up your points for you!

Since I’ve already taken the liberty of enrolling you in my VIP Client Club, you are immediately eligible for this Exclusive Past Client Menu of Services:

1. FREE Position 8 Property Tax Forms researched, and completed for you? (Appointment Necessary).

2. FREE estimates of value on all types of property.

3. FREE Amortization Schedules on your mortgages - customized for any payment or interest amount.

4. FREE investment analysis of any income property showing internal rates of return, financial management rates of return, cost per unit, gross rent multipliers, and capitalization rates.

5. FREE rental forms necessary to conduct a rental property business.

6. FREE advice on buying and selling decisions.

7. FREE referrals to the best contractors, lenders, and other real estate services.

VIP Client Club
Page 4


8. FREE evaluation of relatives’ contracts and real estate decisions if made outside the Long Beach area.

9. FREE comparative market analysis and marketing plans done for all friends, relatives and business associates of our clients.

10. FREE analysis of refinance viability.

11. FREE advice on Homestead declarations.

12. FREE analysis of improvement vs. cost vs. value enhancement of any improvement contemplated on a piece of real estate.

13. Twenty ideas on how to increase income and decrease expenses on apartment buildings.

14. FREE referrals to the best insurance agents for policy comparisons.

15. Complete lender negotiation facilities that will facilitate short payoffs or interest rate reductions.

16. Referrals to top agents in any city of North America should you contemplate a move.

17. Analysis of purchase showing payments before income taxes are considered and payments after income taxes are considered.

18. A FREE rent vs. buy analysis.

19. FREE buyer qualification estimates for a new purchase.

20. Cash flow analysis of a real estate investment.

21. Closing cost estimate on new purchase.
VIP Client Club
Page 5


22. Depreciation analysis of the purchase of any real estate improvement.

Just RSVP TODAY to me or my assistant at (XXX) XXX-XXXX and tell her you’re definitely “in” as a VIP Client Club Member. Immediately, the services that we have been charging as a real estate firm for years are now yours for free!

As you can see, we want to be your asset and resource. Whenever the subject of real estate comes up, remember that we can help you in any realm. Thank you again, for your support over the years.

Sincerely,

P.S. Remember! This VIP Client Club asks for no dues, no fees and no right to your firstborn child. It’s merely my way of saying “thanks” for doing business with me in the past. No kidding, I’ve very much appreciated your local support.

 


© Copyright, 2009, by the NATIONAL ASSOCIATION OF REALTORS®

11/22/2009 04:52 AM