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Return to the Working with Buyers Tool Kit or to the More quizzes

Gutsy Moves

Understanding the role gut instincts play in buyers’ and sellers’ likes, dislikes, and attention span can help you win their business, says Kare Anderson, a national columnist and former Wall Street Journal reporter, who writes and speaks on the topic.

At the same time, gaining insight into people's gut instincts only takes a keen eye and ear--not a large investment in marketing materials or technology.

Test your readiness for working with customers the "gutsy" way with this quiz developed by Anderson.




1. People get along better when talking to each other if they are
A. Facing each other.
B. Standing side by side.


2. Who tends to stand side by side, facing more or less the same way?
A. Men.
B. Women.
C. Children.


3. If you want to increase the chance of knowing if consumers are lying to you--perhaps about whether they’ll be using your services--what’s one helpful characteristic to notice when they're talking to you?
A. Whether they're winking.
B. Fidgety feet.
C. The timing and duration of their first reactive expression to your question or comment.


4. If you want to keep someone's attention, wear a
A. Patterned shirt or blouse.
B. Plain shirt or blouse.
C. Hat.


5. What's the most ‘emotional’ of all the senses--the one that bypasses the thought process causing the quickest, most intense emotional reaction?
A. Smell.
B. Site.
C. Touch.


6. Are you more likely to get someone to use your real estate services if you give them something up front, unasked, before you ask for their business?
A. Yes.
B. No.


7. Who tends to maintain wider peripheral vision when they enter a new place?
A. Men.
B. Women.
C. Children.


8. Who tends to be more specific in their descriptions?
A. Adults.
B. Children.

9. Which of the questions in this quiz will people most likely ask for the answer to or comment on first?
A. No. 3.
B. No. 4.
C. No. 5.



Click here to submit your quiz for scoring!