REALTOR® Magazine Online: The real estate professional's business support tool.
OFFICIAL MAGAZINE OF THE NATIONAL ASSOCIATION OF REALTORS®

QUIZ: KEEPING CUSTOMERS FOR LIFE

 Only 11 percent of buyers and 28 percent of sellers choose a real estate practitioner based on their previous experience with that person, according to research by the NATIONAL ASSOCIATION OF REALTORS®. Those numbers show that there’s plenty of room for improvement when it comes to garnering repeat business. Take this quiz to find out if you’re doing what it takes to keep customers for life.

1.You should give people time - several weeks at least - to get settled in a new house before delivering your closing gift.



2.People are so busy today that you are likely to lose potential clients if you follow up with them more than once a year.



3.According to the IRS, you can deduct up to $50 per couple for a closing gift.



4.A customer-satisfaction survey of at least four pages is the best vehicle to elicit feedback because it will allow you to ask customers about every aspect of the transaction.



5.It’s appropriate to include information about yourself and your achievements in your client newsletter.



6 .Consistency in follow-up marketing programs means that you should send the same piece to clients several times in a row.



7 .Developing a recommended list of vendors could create liability problems for you if the vendor fails to perform adequately.



8 .When you deal with an angry client, it's best to wait a day or two before calling so that things will cool off.