REALTOR® Magazine Online: The real estate professional's business support tool.


 The terms REALTOR® and REALTORS® are trademarks of the NATIONAL ASSOCIATION OF REALTORS®. The trademarks, along with the Code of Ethics and Standards of Practice, set members apart from other real estate licensees. NAR has adopted certain rules intended to preserve the value of the REALTOR® trademarks for all members, current and future. Take this quiz to see how much you know about the proper use of the REALTOR® trademarks.

1.Which of the following terms is NOT one of the REALTOR® trademarks owned by NAR?

2.Which of the following is the incorrect way to write or display the term REALTOR®?

3.When the term REALTOR® is used with a member's name, it should appear as follows:
William Smith REALTOR®
William Smith, REALTOR®
William Smith, realtor®
William Smith Realtor®

4.The term REALTOR® is used correctly in the following phrase:
Bob Smith, Your REALTOR® for Life
Tom Jones — The Commercial REALTOR®
Mary White / South Dakota's Top REALTOR®
Jane Brown — REALTOR® and Lakefront Realty's top salesperson

5.When an NAR member identifies his or her profession, it is correct to say:
I am a commercial REALTOR®
I am a real estate broker and a REALTOR®
I am an independent REALTOR®
I am a top REALTOR®

6 .The term REALTOR® when used with a real estate company name should appear as follows:
Sunshine Company, REALTORS®
Sunshine REALTORS® Company
Sunshine, REALTORS®, Company
Sunshine Company REALTORS®

7 .Which of the following would be an incorrect use of the term REALTOR® in a Web site domain name?

8 .How may the principal of a real estate company who is a REALTOR® use the REALTOR® trademarks in company advertisements if the company has both member and non-member salespeople?
The REALTOR® trademarks may only be used with the name of the principal of the firm.
The REALTOR® trademarks may be used with the names of the firm, the principal, and all of the salespeople who hold membership. But the trademarks may not be used in connection with the names of the non-member salespeople.
The REALTOR® trademarks may only be used with the name of the firm.
The REALTOR® trademarks may not be used at all in the advertising of the firm.

9 .Which is true with regard to the color of the Block "R" Logo?
The official colors of the Block "R" Logo are red and green.
The color of the block and the term REALTOR® below the block will always be the same.
When using a single color, the logo may only be printed in blue or black.
There are no limits on the number of colors that may be used to create the logo.

10.Which of the following is a true statement regarding how the Block "R" Logo may be used?
Combined with other geometric shapes to provide a more colorful appearance.
As the first letter in a word beginning with the letter "R".
On advertising promotional materials as long as the member's name and address also appear on those materials.
On the business card of a non-member salesperson affiliated with a REALTOR® principal.