Looking for a new way to stand out with your clients? Home improvement giant Lowe’s has teamed up with NAR to offer you a free customizable direct mail and e-mail platform that you can use to pass along special Lowe’s savings directly to your clients. Sign up at LowesRealtorBenefits.com to begin managing your database of clients at one central online location. A free kit of customizable tools makes the process easy, even for computer novices.

The Web-based customer relationship program includes cards for both home sellers and new home owners. Offerings include a 10 percent off Lowe’s coupon, sent with a personalized letter from you. You can also send sellers and new home owners an e-mail with a link to helpful videos from HGTV. As a REALTOR®, you can also purchase gift cards at a 5 percent discount when you buy them online at LowesREALTORBenefits.com.

Whether you’re a rookie practitioner or an experienced veteran of the business, NAR’s partnership with Lowe’s through the REALTOR Benefits® program enables you to provide timely information, articles, and promotions that will increase your value as a resource to clients.

Help Sellers Spruce Up

You don’t get a second chance to make a first impression. A new REALTOR Benefits® brochure is an informative resource that can help you give sellers an edge during that all-important first showing. Getting It Sold—Your Resource for Staging, Curb Appeal, and Selling Success offers a range of suggestions for how sellers can prepare their homes for sale. It also provides important dos and don’ts of showing a home. Among the insider tips for attracting buyers:

• Take care of the easy things such as leaky faucets, chipped paint, and loose hinges
• Improve curb appeal by patching holes in the driveway and applying sealant
• Upgrade the interior with inexpensive purchases like fresh paint and new towels

This high quality, full-color presentation piece is available for purchase online at REALTOR.org/store or by calling 800-874-6500 (select option 1). Packages of 100 brochures are available to members for $29.95 ($39.95 for nonmembers).

Discounts

Learn about all the ways your NAR membership can save you money. Visit REALTOR.org/realtorbenefits.