Why a Marketing Makeover Challenge?

Good design and staging can make your listings stand out, and the same concept applies to your personal marketing materials. Successful practitioners consistently tell us that well-designed, well-targeted, and beautifully printed marketing materials are essential to their business. With our "Marketing Makeover: Stage Your Business for Success" challenge, REALTOR® Magazine and HP want to demonstrate how the right print marketing equipment and tools—including templates and guidance on how to use them—can help you create a wow experience for your customers.

Contest Blog

The Marketing Makeover Challenge is for brokers and sales associates who currently use a non-HP printer that serves between one and 19 practitioners and staff. The five finalists will work with REALTOR® Magazine and HP to refine their print marketing campaigns, and will write blog posts about their experiences during the next six weeks.

To follow the finalists' progression through the contest and vote on your favorite contestant, visit the Marketing Makeover Challenge blog at http://marketingmakeoverchallenge.com.

Judging

During the six-week period of the contest, five judges and NAR members will have an opportunity to review and vote on the finalists’ work through a special blog. The grand prize winner will be announced at the end of March 2010. The contest judges are:

• Paul Brockbank, general manager, MarketSplash by HP
  
  
• Julie Hull Fournier, design director, REALTOR® Magazine
  
  
• Saul Klein, CEO of Point2 Technologies, CEO of InternetCrusade,
  and creator of NAR’s e-PRO® Technology Certification Program
  
  
• Rieva Lesonsky, CEO, GrowBiz Media/www.smallbizdaily.com
  
  
• Stacey Moncrieff, editor in chief, REALTOR® Magazine
  
  

HP is a REALTOR® Benefits Partner.