How I Sold It
Special Series: How I Sold It
In this online exclusive series, practitioners reveal their savvy marketing and sales secrets in getting a challenging or less-than-perfect listing sold.
Do you have a "How I Sold It" story? We want to know how you used brilliant marketing and sales techniques to sell a challenging property. To be considered for a future column, send an e-mail to REALTOR® Magazine Online. You must be able to supply a photo of the property.
This Month
How I Sold It: Relationship-Based Marketing
The sellers wanted to move closer to their son in Florida. But the dated home, an abundance of inventory in the neighborhood, and a recent murder-suicide next door made for a tough sale. To get it sold, the practitioner utilized the power of personal relationships.
April 2010
How I Sold It: Relationship-Based Marketing
The sellers wanted to move closer to their son in Florida. But the dated home, an abundance of inventory in the neighborhood, and a recent murder-suicide next door made for a tough sale. To get it sold, the practitioner utilized the power of personal relationships.
April 2010
This Month
How I Sold It: Whistling Past the Graveyard
With 3,209 square feet of new construction, this stunning property in Fort Mitchell, Ala., drew raves from many prospective buyers. But its view of a 100-year-old cemetery was giving some people the creeps.
March 2010
How I Sold It: Whistling Past the Graveyard
With 3,209 square feet of new construction, this stunning property in Fort Mitchell, Ala., drew raves from many prospective buyers. But its view of a 100-year-old cemetery was giving some people the creeps.
March 2010
This Month
How I Sold It: An Uphill Battle
A 7-inch slope in the home's foundation had potential buyers running scared. But when a buyer finally emerged, real estate pro Susan Dorroh had to arrange for some creative financing and keep her focus on the upside.
February 2010
How I Sold It: An Uphill Battle
A 7-inch slope in the home's foundation had potential buyers running scared. But when a buyer finally emerged, real estate pro Susan Dorroh had to arrange for some creative financing and keep her focus on the upside.
February 2010
This Month
How I Sold It: Finding the Right Fit
Mary Zentz worried the gangly, expensive split-level home would be a hard sell. That was until she found a large family to fit the home.
December 2009
How I Sold It: Finding the Right Fit
Mary Zentz worried the gangly, expensive split-level home would be a hard sell. That was until she found a large family to fit the home.
December 2009
This Month
How I Sold It: An International Dilemma
As the only Spanish speaker in his office, John Daly took the call from a Panamanian lawyer who had inherited land in Nevada County, Calif., and needed to sell before the family trust expired.
November 2009
How I Sold It: An International Dilemma
As the only Spanish speaker in his office, John Daly took the call from a Panamanian lawyer who had inherited land in Nevada County, Calif., and needed to sell before the family trust expired.
November 2009
This Month
How I Sold It: Seeing the Possibilities
To sell a dying storefront, broker Bernie Fallon realized he had to see past how the property was used previously and help buyers see new possibilities.
May 2009
How I Sold It: Seeing the Possibilities
To sell a dying storefront, broker Bernie Fallon realized he had to see past how the property was used previously and help buyers see new possibilities.
May 2009
This Month
How I Sold It: A TV Special Offer
Real estate sales associate Julie Nearing bought a pre-foreclosure house from her client and gave it a complete rehab. But when it still wouldn't sell, she decided to throw in a big incentive to draw interest.
April 2009
How I Sold It: A TV Special Offer
Real estate sales associate Julie Nearing bought a pre-foreclosure house from her client and gave it a complete rehab. But when it still wouldn't sell, she decided to throw in a big incentive to draw interest.
April 2009
This Month
How I Sold It: The eBay Cure
How do you sell a mostly vacant, bankrupt hospital? Real estate pro Andrea Cavgalar decided to try eBay to save the listing.
March 2009
How I Sold It: The eBay Cure
How do you sell a mostly vacant, bankrupt hospital? Real estate pro Andrea Cavgalar decided to try eBay to save the listing.
March 2009
This Month
How I Sold It: Speedy Open House Does the Trick
The seller's grandson had turned a1920s cottage into an unkempt hangout for his friends. But a straight-talking practitioner used a 15-minute open house to get it sold.
February 2009
This Month
How I Sold It: A Commercial Challenge
A broker-owner needed to sell an office building that had been on the market for two years. Online classifieds and a price reduction did the trick.
January 2008
How I Sold It: A Commercial Challenge
A broker-owner needed to sell an office building that had been on the market for two years. Online classifieds and a price reduction did the trick.
January 2008
This Month
How I Sold It: Refusing to Take 'No' as an Answer
The lender said the condo wasn't worth the sale amount, so the seller was ready to accept defeat and rent the property instead. But one savvy practitioner refused to give up on getting it sold.
December 2008
How I Sold It: Refusing to Take 'No' as an Answer
The lender said the condo wasn't worth the sale amount, so the seller was ready to accept defeat and rent the property instead. But one savvy practitioner refused to give up on getting it sold.
December 2008
This Month
How I Sold It: Neutralize the Negatives
The lush country landscape of this million-dollar listing lured prospective buyers, but long dark hallways and an odd mix of fixtures sent them running in the other direction.
November 2008
How I Sold It: Neutralize the Negatives
The lush country landscape of this million-dollar listing lured prospective buyers, but long dark hallways and an odd mix of fixtures sent them running in the other direction.
November 2008
This Month
How I Sold It: When the Seller Can't Let Go
The seller grew up in the neighborhood and rebuilt every inch of the home. When a job relocation forced him to sell, no offer was going to be good enough.
October 2008
This Month
How I Sold It: Tiny Mountaintop Home
The property, with no dining or family room, was 30 minutes from the nearest major town. But a mother-daughter sales team managed to find a young buyer who valued privacy.
September 2008
How I Sold It: Tiny Mountaintop Home
The property, with no dining or family room, was 30 minutes from the nearest major town. But a mother-daughter sales team managed to find a young buyer who valued privacy.
September 2008
This Month
How I Sold It: Trading Spaces
An Orlando-based sales team arranged for a perfect trade: You buy this house, and the seller will buy yours. See how they used staging and inventive thinking to get the property sold.
August 2008
How I Sold It: Trading Spaces
An Orlando-based sales team arranged for a perfect trade: You buy this house, and the seller will buy yours. See how they used staging and inventive thinking to get the property sold.
August 2008
This Month
Going Once, Twice ¿ Sold!
With a small-town real estate market hobbled by factory and store closings, Greg A. Storey used an auction to close a sale for almost double the market price.
April 2008
Going Once, Twice ¿ Sold!
With a small-town real estate market hobbled by factory and store closings, Greg A. Storey used an auction to close a sale for almost double the market price.
April 2008
This Month
The Painful Truth
With little to showcase, sales associate Harry Ackley decided to tell the brutal truth about his unmarketable listing in Plymouth, Mich., and his peers liked the approach.
March 2008
The Painful Truth
With little to showcase, sales associate Harry Ackley decided to tell the brutal truth about his unmarketable listing in Plymouth, Mich., and his peers liked the approach.
March 2008
This Month
Seeing Past the Dirt
Peter McCormack of SandCastle Group, RE/MAX Classic, managed to use the dirt bike trails that overshadowed his listing as a selling point.
February 2008
Seeing Past the Dirt
Peter McCormack of SandCastle Group, RE/MAX Classic, managed to use the dirt bike trails that overshadowed his listing as a selling point.
February 2008
This Month
¿Tis the Season to Think Outside the Box
Patty Ross with Keller Williams Realty, Carmel, Calif., was unfazed by a tough market and cash-strapped holiday shoppers in bringing the festive cheer a dated rental property needed to sell.
January 2008
¿Tis the Season to Think Outside the Box
Patty Ross with Keller Williams Realty, Carmel, Calif., was unfazed by a tough market and cash-strapped holiday shoppers in bringing the festive cheer a dated rental property needed to sell.
January 2008
